TA strikes deal with Air China

TA strikes deal with Air China
By admin


Tourism Australia has struck another airline deal, this time with Air China.

The three-year agreement, signed yesterday in Beijing, will see the launch of joint marketing while TA will provide training to Air China and its agents.

TA managing director Andrew McEvoy said it will further build on Australia's efforts to develop the Chinese market.

“This deal provides a strong platform for us to work with Air China to grow aviation services and drive inbound tourism from China,” he said. “It brings together Australia’s world class tourism resources and Air China’s extensive flight networks to attract more Chinese visitors to our country.”

Air China, which operates 14 weekly flights from Beijing and Shanghai to Sydney and Melbourne, said the deal will “further foster” Air China’s Australia expansion.

Its network will rise to 16 flights per week during high season with additional services “also being considered”.

“Through the cooperation, Air China passengers will be offered a wide variety of travel products and the airline’s global network will also facilitate better tourism exchange for Chinese and foreign travellers,” senior vice president Mingyuan Wang said.

Chinese arrivals to Australia climbed 16% in 2012 with expenditure rising 13% to $4.2 billion. TA hopes to attract 900,000 Chinese visitors by 2020.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]