Tourism Australia has struck another airline deal, this time with Air China.
The three-year agreement, signed yesterday in Beijing, will see the launch of joint marketing while TA will provide training to Air China and its agents.
TA managing director Andrew McEvoy said it will further build on Australia's efforts to develop the Chinese market.
“This deal provides a strong platform for us to work with Air China to grow aviation services and drive inbound tourism from China,” he said. “It brings together Australia’s world class tourism resources and Air China’s extensive flight networks to attract more Chinese visitors to our country.”
Air China, which operates 14 weekly flights from Beijing and Shanghai to Sydney and Melbourne, said the deal will “further foster” Air China’s Australia expansion.
Its network will rise to 16 flights per week during high season with additional services “also being considered”.
“Through the cooperation, Air China passengers will be offered a wide variety of travel products and the airline’s global network will also facilitate better tourism exchange for Chinese and foreign travellers,” senior vice president Mingyuan Wang said.
Chinese arrivals to Australia climbed 16% in 2012 with expenditure rising 13% to $4.2 billion. TA hopes to attract 900,000 Chinese visitors by 2020.