News

SureSave launches new branding, website

SureSave launched new branding, featuring a new-look logo, positioning statement and agent website to simplify the booking process for travel agents.

The company worked to reposition its brand with its new brand proposition – 'Help that is designed for travellers', following months of research and development with agents.

SureSave said it developed its new logo, which brings to mind a ‘clothing pocket’ or ‘map marker’, to represent its ability to always "be with customers on their travels, in their pocket and always within reach".

SureSave general manager Michael Callaghan spoke to Travel Today upon the brand launch, saying the company was excited to unveil its rebranding, which aims to refocus its commitment to ensure the business process was easier for agents and customers alike.

“It’s been an 18-month journey to revitalise the brand, and to reorganise our business around the idea of being here to help travellers,” Callaghan told Travel Today.

“We want to really say we’re there with travellers all the way.”

“Most of the time, our agents’ customers are heading to places in the world they may never have visited before… Not only do we offer guidance on the most suitable level of travel insurance coverage, but we are also a valuable source of travel and safety information.”

Alongside the unveiling of SureSave’s new brand, the company launched an Agent Console, a dedicated newly upgraded agent website.

Created to give travel agents quick and easy access to SureSave’s range of products and the ability to book the most suitable policy for their customers, the website build relied on agent feedback and industry analysis to reach the final product, according to the company.

“We wanted to strengthen the in-store process for our agents,” Callaghan said, explaining to Travel Today that the Agent Console is the beginning of a number of new initiatives to be introduced over the next six months.

The Agent Console platform offers a five-step process, which takes agents from the planning and selecting stages through to payment in a streamlined process.

It features quick quoting and comparison capabilities, a new detailed search function for quotes and existing policies, and the ability for agents to use previously saved customer details instead of having to recollect information.

The platform also introduces a new, advanced medical screening solution, particularly for customers with pre-existing medical conditions, that can be used in-store by agents, completed at home by the customer, or conducted over the phone.

“We want to make sure travel is accessible for everyone,” Callaghan told Travel Today, stating that SureSave constantly revises its policies to make travel something that even those without perfect health can enjoy.

“The Agent Console provides us with the ability to offer cover for pre-existing medical conditions across all of our international and domestic plans; it’s a first for the industry and a huge benefit to travellers who have a pre-existing condition but don’t need a comprehensive plan.”

The Agent Console has been launched, and is being rolled out to groups of agents progressively, with all agents to have access by the end of the year.

"SureSave-Logo.jpg"

"SureSave-Agent-Console.jpg"

"SureSave-Help-That-s-Designed-For-Travellers.jpg"

SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Aviation

Three more Aussie cities “within flying range” for Cebu Pacific, says commercial chief

by Huntley Mitchell

Travel Weekly sat down with the Filipino carrier’s commercial VP to chat about its Australian expansion plans. And, much to our delight, he brought us some burgers from Jollibee.

Share

CommentComments

Tourism

Flavour of the Week: New country managers for Tourism Australia, Scoot and Tauck + MORE!

New country managers are the flavour of this week in the travel industry. Peruse all the latest hires here.

Share

CommentComments

Tourism

Virtuoso CEO cancels Aussie trip amid coronavirus concerns as travel ban extended

Matthew Upchurch was scheduled to speak at the MTA conference over the weekend, but cancelled his trip yesterday.

Share

CommentComments

Destinations

‘It’s Out There’: Destination NSW shines spotlight on Broken Hill and Central Darling region in new campaign

Destination NSW has embraced its inner drag queen to promote one of the state’s most ‘out there’ regions.

Share

CommentComments

Wholesalers

Contiki offers 29 per cent off 29 tours on 29th February

If you think Travel Weekly is only running this story to try and blag a free Contiki trip, you’d be absolutely, 100 per cent correct.

Share

CommentComments

Cruise

Sir Richard Branson rewards truckie with free cruise

The man sent a tweet to Virgin’s CEO asking if he remembered a good deed he performed for him a decade ago. His response has sent Twitter into a frenzy.

Share

CommentComments

Aviation

COOKIEGATE: United freaks out flying community by temporarily axing cult cookie

As avid cookie fans, we can totally empathise with the passengers’ concerns and would have written a strongly-worded letter had the airline not amended its mistake.

Share

CommentComments

Travel Agents

Agent Wrap: Wendy Wu’s mega-famil, AAT Kings gives back to locals, Flight Centre helps deaf community + MORE!

This week’s Agent Wrap is so full of famil opportunities and incentives that Travel Weekly staff are considering retraining as travel agents to get in on the action.

Share

CommentComments

Events

Tourism

The Women in Travel Awards are back!

Attention all talented and hard-working industry females: it’s time to start working on your entry for this year’s Women in Travel Awards!

Share

CommentComments

Aviation

Air New Zealand fires back at Qantas with new safety video of its own

by Ali Coulton

The Kiwi carrier just launched a new safety clip starring a little girl in gumboots, a large CGI bird, a robot, and a big fuzzy green guy. It’s equal parts cute and cringey.

Share

CommentComments

Destinations

Aloha Friday Wrap: Hawaii to host historic festival, Oahu hotels update, Hawaiian Airlines’ punctuality + HEAPS MORE!

Looking to avoid doing any actual work this afternoon? The Aloha Friday Wrap is the perfect alibi.

Share

CommentComments

Aviation

Hawaiian Airlines marks 16 consecutive years as most punctual US carrier

Hawaiian Airlines remained North America’s most punctual carrier in 2019, according to the US Department of Transportation.

Share

CommentComments