SureSave launched new branding, featuring a new-look logo, positioning statement and agent website to simplify the booking process for travel agents.
The company worked to reposition its brand with its new brand proposition – 'Help that is designed for travellers', following months of research and development with agents.
SureSave said it developed its new logo, which brings to mind a ‘clothing pocket’ or ‘map marker’, to represent its ability to always "be with customers on their travels, in their pocket and always within reach".
SureSave general manager Michael Callaghan spoke to Travel Today upon the brand launch, saying the company was excited to unveil its rebranding, which aims to refocus its commitment to ensure the business process was easier for agents and customers alike.
“It’s been an 18-month journey to revitalise the brand, and to reorganise our business around the idea of being here to help travellers,” Callaghan told Travel Today.
“We want to really say we’re there with travellers all the way.”
“Most of the time, our agents’ customers are heading to places in the world they may never have visited before… Not only do we offer guidance on the most suitable level of travel insurance coverage, but we are also a valuable source of travel and safety information.”
Alongside the unveiling of SureSave’s new brand, the company launched an Agent Console, a dedicated newly upgraded agent website.
Created to give travel agents quick and easy access to SureSave’s range of products and the ability to book the most suitable policy for their customers, the website build relied on agent feedback and industry analysis to reach the final product, according to the company.
“We wanted to strengthen the in-store process for our agents,” Callaghan said, explaining to Travel Today that the Agent Console is the beginning of a number of new initiatives to be introduced over the next six months.
The Agent Console platform offers a five-step process, which takes agents from the planning and selecting stages through to payment in a streamlined process.
It features quick quoting and comparison capabilities, a new detailed search function for quotes and existing policies, and the ability for agents to use previously saved customer details instead of having to recollect information.
The platform also introduces a new, advanced medical screening solution, particularly for customers with pre-existing medical conditions, that can be used in-store by agents, completed at home by the customer, or conducted over the phone.
“We want to make sure travel is accessible for everyone,” Callaghan told Travel Today, stating that SureSave constantly revises its policies to make travel something that even those without perfect health can enjoy.
“The Agent Console provides us with the ability to offer cover for pre-existing medical conditions across all of our international and domestic plans; it’s a first for the industry and a huge benefit to travellers who have a pre-existing condition but don’t need a comprehensive plan.”
The Agent Console has been launched, and is being rolled out to groups of agents progressively, with all agents to have access by the end of the year.