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Qantas Frequent Flyer hits 10 million mark

52-year old Victorian Grant Welsh has been named as the 10-millionth person to join Qantas Frequent Flyer, with the milestone described by the airline as a “huge turning point” for the 27-year old program.

Hitting the 10 million mark means the program is now part of one in every two households in Australia, according to Qantas Loyalty chief executive Lesley Grant.

“10 million members is a huge turning point, not just for Qantas Frequent Flyer but also to the members who have been such a critical part of the growth and evolution of the program,” she said.

“Qantas Frequent Flyer was originally designed for people who travelled for business and wanted to earn Qantas Points for personal use and this remains core to the program today. But it has really expanded in recent years to benefit those who fly from time to time and earn points all the time via other means.”

Meanwhile, Welsh hopes to earn enough points to take his wife on Harley Davidson road trip around Hawaii or on a holiday to Bali.

“I fly half a dozen times a year in Australia and overseas, we shop at Woolies and we are about to sign up for a credit card that earns Qantas Points, so it’s great that I can get points for doing what I already do,” he said.

The program has significantly grown its proposition since its 2007 launch, now partnering with hundreds of companies including 38 airlines, major banks and Woolworths among others.

To celebrate the milestone, Qantas is giving away 10 prizes of one million Qantas Points to “help make some dreams a reality" over at its website.

“One million Qantas Points is a significant windfall and we look forward to seeing what people would do with them to change their life,” Grant said.

“It’s a good opportunity for us to give back to Australians who have helped make the program what it is today and who have been loyal to both the program and Qantas.”


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