Princess ramps up Japan focus

Princess ramps up Japan focus
By admin

Princess Cruises will grow its Japanese cruising program in 2014 with the introduction of a second ship to the growing market.

Diamond Princess will join Sun Princess for a cruise program which includes sailings from three homeports – Tokyo, Kobe and Otaru near Sapporo on Hokkaido. The two ships will offer 42 departures between April and October 2014, visiting more than 20 ports in Japan, South Korea, Taiwan and Russia.

The expanded program is expected to significantly grow the size of the Japanese cruise market to 100,000 passengers.

President and chief executive Alan Buckelew said the cruise line believes the untapped demand for cruise holidays in Japan is "substantial".

"With a second, larger ship and our ground-breaking itineraries in 2014, we look forward to continuing to help develop the full potential of the cruise market in Japan," he said.

Buckelew projected the economic impact of the 2014 season would be in excess of 11 billion yen.

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