The rapid expansion of Princess Cruises into Asia is expected to fuel further growth from the Australian market with a new Australian head appointed to “lead the charge”.
Stuart Allison will take up the role of vice president Australia in mid-October, moving over from his current position as director of market planning and revenue management at P&O Cruises.
Speaking to media at the Carnival Partnership Summit aboard P&O’s Pacific Pearl, executive vice president Jan Swartz highlighted the cruise line’s “unprecedented” expansion across Asia with the opening of 11 local offices – two in Japan, five in China with additional offices in Taiwan, Singapore, Korea and Hong Kong.
“This can only benefit Australia because it brings a wide array of new product to the market,” she said.
The 17 Asian itineraries include journeys ranging between three and 11 days in length in Japan, China and across South East Asia with many of the itineraries “never done before”.
“Given that those are close to Australia, it affords the Australian cruise market some unique opportunities for travel agents to grow their business and for consumers to explore that part of the world,” Swartz said.
Travellers introduced to cruise through domestic product, are now starting to look further afield, with improving air connectivity to Asia an additional incentive to head in that direction.
“As a consequence, we expect great growth from this market.”