The second hotel in SilverNeedle’s new Sage portfolio has been slated to open in Perth in March 2016, with the announcement coming just one month after the news of the brand’s 2015 Australian debut.
Upon announcing Perth as the second Sage location, managing director and group chief executive Iqbal Jumabhoy revealed that the new brand’s vision is “fast gaining traction with owners”.
“This agreement also expands our footprint in Western Australia, where we are confident of the market’s fundamentals,” he said.
Situated in West Perth near the CBD, the 101-room hotel owned by private fund manager Australian Development Capital will be part of a two-building site, comprising the hotel and a heritage building featuring a restaurant, meetings rooms and several heritage rooms.
“When we bought the property, we had the vision of creating a modern hotel that will incorporate elements of the heritage building to provide a unique accommodation offering for the inner city market,” ADC executive director Adam Zorzi said.
“Simplicity” and “uncompromised quality” will be the hallmarks of the new brand which has been designed to offer a homely environment for business travellers on the go.