News

Melbourne Star Wheel gathers momentum

The Melbourne Star Wheel has seen strong visitor numbers since it reopened six months ago nearly five years of closure, even though many people still don’t realise it is back in business.

The ferris wheel first opened in 2008 but closed after just 40 days due to structural defects. It was then dismantled and rebuilt, before being bought by Sanoyas, the Japanese company that designed it, in October.

It reopened on December 23, with 150,000 people riding on it in the months since.

Head of sales and marketing Tracy Hore described this as a “great result”.

“We’re very happy with that especially given the baggage,” she said.

But she admitted that a large number of people, even Melburnians, aren’t aware it is functioning once again, mainly because it moves so slowly.

“Each of the carriages is white, and it moves so slowly that unless you’re watching it closely, it doesn’t look as though it is moving,” she said.

The company is considering a number of options to make it clearer that the wheel is in motion, with colour wrapping the individual carriages one of the possibilities.

Meanwhile, it continues to expand its product offering with the recent launch of its Star Experience packages which offer food and drink from Peter Rowland Catering in the glass cabins while taking in the views. Options include a high tea, along with canapés and cocktail packages.



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