Anyone can fall in love with Queensland, even bitter rivals – at least that is the thinking behind a new initiative from Tourism and Events Queensland as it launches the very first Date of Origin.
While New South Wales and Queensland battle it out on the field, eight single blues supporters from Sydney and eight single maroons supporters will have 80 minutes to hit it off.
TEQ believes the occasion provides a great opportunity to show off Queensland's holiday destinations.
All winners will attend a pre-game event at Bacchus in Brisbane with a bar, restaurant and rooftop pool. They’ll also get VIP tickets to Game 3, an accommodation package and Sydney entrants will get free flights to Brisbane.
The tourism body worked with creative agency SapientNitro on the campaign.
“What better way to turn years of bitter rivalry into a genuine love for Queensland? This unique format will be exciting to see unfold as we count down to game 3,” SapientNitro creative director Ralph Barnett said.
The event will be held on July 9 at Game 3, Suncorp Stadium. Singles can enter via the Nova Win page by answering where their ultimate date in Queensland would be and why.