Business events "unsexy" but critical: MCB
Business events may not be “sexy” but they are increasingly critical for the visitor economy, Melbourne Convention Bureau boss Karen Bolinger has declared at the official opening of Business Events Week.
The MCB initiative is a week-long program of activities designed to highlight the value of business events to Australia. It commenced on Monday with the unveiling of a new piece of research which demonstrated the growing value of international conferences.
The Melbourne Convention Delegate Study 2013 showed the economic impact of the sector has “significantly” increased with international conference delegates now spending $1019 per day – more than twice as much as a typical international leisure tourist. The figure represents a 28% increase on the 2010 average spend.
“Much of this spend is going straight into Victoria’s small to medium businesses and delivering business into the tourism sector in traditionally off-peak periods,” Bolinger said.
“The spending habits of international conference delegates make business events one of the highest yielding sectors in Australia’s visitor economy.”
Attracting visitors to Australia that may not have otherwise planned a trip is another benefit of the sector. Almost three quarters of the delegates were visiting Australia for the first time, with more than half revealing that they visited regional Victoria and/or other parts of Australia before or after the conference – up 26% on the 2010 study.
Over a quarter of delegates were accompanied on their trip to Australia, with the average number of companions standing at 2.8 per delegate.
The study also found that 49% of all international delegates come from Asia – an 11% increase on the 2010 figure.
Of the respondents, 76% said they would return to Melbourne, with 95% saying they would recommend the city as a destination to their friends and family.
Yet, despite its clear contribution, the sector’s achievements often go unrecognised.
“The value of major international conferences is often overshadowed in the media by sexier consumer-focused events such as the Australian Open and the Australian Grand Prix yet they provide the same, if not more, economic benefit,” Bolinger said.
“While international business events may not be sexy, they are critical for progressing a variety of industries and fostering innovation.”
Melbourne’s status as a “knowledge centre” is part of the city’s appeal for both international congress organisers and the delegates themselves, convinced into attending the conference because of the quality of the program, the study revealed.
They, in turn, bring their own knowledge and experience to Australia, allowing for a valuable exchange of ideas which has the potential to benefit humanity, according to Business Events Week ambassador Professor Ian Chubb.
“At the core of it all is knowledge,” he said. “Without discovering new things, all we’ll do is tinker at the margins of the same. So it’s critically important that we find mechanisms with which we can draw people together, set them free, get them thinking, and then use that to make the lot of humanity a lot better than it is today.”
Check out the below infographic showing the key findings of the Melbourne Convention Delegate Study 2013:
Email the Travel Weekly team at traveldesk@travelweekly.com.au
business events week karen bolinger mcb melbourne melbourne convention bureau professor ian chubbLatest News
Australia fails to make top 10 destination list for American travellers
Australia's top cities have failed to make the grade with American travellers this northern summer, with no local city in the top.
APT Launches 2025 Asia Adventures
APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]
ANZAC Battlefield travel on the 2025 bucketlist
As Anzac Day dawns, agents prepare for a surge in bookings for the 110th anniversary of the Anzac Cove landings.
Former Channel 9 Getaway host and founder of TRIBE Jules Lund to speak at Travel DAZE
From blond-tipped travel reporter to Travel DAZE speaker, Jules Lund cuts through the BS.
HX’s Roald Amundsen finds aliens in the Antarctic
Forget whales, HX's MS Roald Amundsen captures aliens in the Antarctic - and they're not pretty.
Mayhem in France as 70% of flights face cancellation
I mean it wouldn't be France if there wasn't at least one strike.
Etihad Airways launches double-decker service with world’s only in-air three-room suite
We imagine falling asleep in the three-room suite is superior to falling asleep on your neighbour's shoulder.
Norwegian Cruise Line launches 2024 Europe travel season
Europe certainly has a lot of ports. Its time for Australia to up its game.
“The power of travel for positive change” – Intrepid’s Jenny Gray hails controversial all-women Saudi Arabia trip
There is an awful lot to love about this tour from Intrepid. Where do we sign up?
Princess names the Sun, unveils Sanctuary Collection + Star Princess to Alaska in ’26
A huge bottle of Veuve was smashed into the side of the ship to make things official. So no, we couldn't snag a glass.
Collette special offers across peak northern summer season
If you are craving a trip to Europe then grab this deal with both of your grubby hands.
Air India and All Nippon codeshare between the two countries
Here at TW we agreed that the photo would have worked better if they had swapped planes.
A&K offers minimum 18 weeks paid parental leave
Contrary to what the photo suggests this benefit is only applicable for humans. Back to work Mrs Jumbo.
NH Hotel Group rebrands as Minor Hotels Europe & Americas
Hang around the bends of the hotels. We imagine they will be full of a lot of branded content.
Scenic Eclipse II – the business of creating unforgettable life-changing memories
These cruise brothers from another mother offer a view of cruising on Scenic Eclipse II that is poles apart.
MSC builds new hospital ship with Mercy Ships
If you want to read a story that puts a smile on your face then this is the one for you.
“I peed on myself watching this” – Social media users squirm at Royal Caribbean’s Harmony of The Seas 55ft dive video
TW is not responsible for any involuntary actions your body might have after watching this video.
FLIGHT REVIEW: Qantas Boeing 787 Dreamliner business class
The real bonus is you're unlikely to be around screaming children. Hoorah!
Traveltek offers travel agents new rapid deploy cruise website
As always, if you have any issue with the platform, just turn it off and on again.
Experience whale watching & classical music at the Australian Festival of Chamber Music in Townsville
Disappointedly, the whales do not start singing in tune with the orchestra. Opportunity missed.
Fond, very Fond. London hotel famed for James Bond link adds ‘Classic Comforts’ lunch menu
James Bond author Ian Fleming was so fond if this hotel, it inspired the legendary phrase ‘shaken, not stirred’.
What sets Eclipse Travel apart with Africa expert Hilary Dubyk: Travel Weekly TV
If you want to know more about Africa, then Hilary Dubyk is your person.
Surge in Australians visiting Japan
Feel like all of your friends have just returned from Europe? Now it's Japan.
Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit
Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]
Sydney named 17th best place to work remotely
If you struggle to get a seat within Sydney's coffee shops, you now know why.
W Melbourne grows sales team
We appreciate the thought that has gone into this team photo.
Cunard welcomes new ship Queen Anne
This might be the most impressive ship handover in ship handover history.
Intrepid Travel appoints Yvette Thompson as general manager sales & marketing ANZ
It isn't end-of-day Monday and Yvette Thompson has already nabbed herself an impressive promotion.
Anna Fawcett re-joins Global Touring in newly-created APAC role
With such an impressive CV, Global Touring is no doubt thrilled to have Fawcett back.
“We know our response has been far from perfect” – Emirates’ open letter following Dubai flooding
If you also need to write an apology letter, then this is a pretty good template.
Malolo Island Resort opens brand new Spa
Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]
Virgin Australia’s HILARIOUS second instalment of the ‘Bring on Wonderful’ campaign
We don't use the word 'hilarious' lightly, but this is worthy of the title.
Visit Sunshine Coast reveals new brand identity
If you were looking for another reason to visit the Sunshine Coast then this is it.
Sofitel launches brand campaign starring Sex Education’s Gillian Anderson
We can confirm the content of this video is less spicy than Sex Education.
Holland America Line gives agents the chance to visit Alaska on 11-day Famil
If you've ever wanted to see a Polar Bear (and who doesn't?), now is your time.
More than 65 luxury agents gather in Sydney for Best of the Best dinner
This looks like a fabulous do. We imagine there may be a few (or maybe 65) sore heads this morning!