Bob Brown is being wooed as the face of Tasmanian wilderness tourism.
The former Greens leader has been sounded out by the state's tourism industry to promote Tasmania's World Heritage Area.
The idea builds on the recent Go Behind the Scenery campaign, which sought to make the state's environmental battles a point of interest for tourists.
Tourism Industry Council boss Luke Martin has said Dr Brown defines the state's recent history.
But the Greens' patriarch may not be easily wooed.
Tasmania's new Liberal state government wants to open up national parks to eco-tourism development, a move Dr Brown has called "stupid" and "greedy".
Premier Will Hodgman is also backing a federal government move to cut 74,000 hectares from the World Heritage Area.
Dr Brown says he already pushes destination Tasmania but there would be conditions to him fronting a tourism campaign.
"I'm very woo-able but not unless they get the (balance) right," he has told the Hobart Mercury.
"Private development should be outside World Heritage and outside national parks, and developments inside national parks should be public and they should be well funded."
The Hodgman government has called for potential investors to pitch "sensitive and appropriate" eco-tourism ideas.
Mr Martin says they are the norm in countries such as New Zealand and Canada, where green groups support them.
Greens leader Christine Milne said the tourism industry should oppose the federal government's World Heritage wind-back.
"It's a bit rich for the Tourism Industry Council to be appealing to Bob Brown to help it sell tourism in World Heritage Areas while the Abbott government is trying to destroy them," she said in a statement.