Boutique travel company The Austin Experience is experimenting with user engagement in their new social media campaign entitled The Austin Experience vs Austin, Texas.
The campaign sees co-founders Dave and Jay Austin travel to Austin, Texas, where the entire itinerary is to be planned according to suggestions made by followers of their social media outlets.
The first promotional video for the campaign has now been released via You Tube and throughout the organization’s social media network.
The promotional video has also been submitted to the Austin Tourism Authorities and media outlets around the world to assist in gaining recognition and engagement in the campaign from all over the world.
As the three month campaign progresses, status updates will be released including ‘pick of the week’ and ongoing commentary from Dave and Jay Austin about the suggestions that have been made.
Chief experience officer Jay Austin told Travel Today that “by engaging our social media audience from around the world, we are broadening the scope for our international marketing in a cost effective way”
A dedicated page has also been added to The Austin Experience website to help direct their audience to the website and gain traction within their target market.
The Austin Experience offers a small range of intently researched packages to a predominately Australian market and places strong emphasis on the fact that they do not sell it if they have not seen it.
The Austin Experience offers a straight 5% trade discount on all of it’s packages to members of the travel industry allowing fellow travel trade people to experience international travel from a different perspective.