News

Airborne for business?

Roy Morgan Research has discovered that in the 12 months to September 2014, 11% of the population (or 2,101,000 people) took at least one flight for domestic business travel.

A study undertaken by Roy Morgan aimed to identify the industry’s most likely to require their workers to take domestic business trips by air and the destinations that see the most business visitors.

So which industry has the highest proportion of airborne business travellers? See the graph below:

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As a result, New South Wales was the state visited by the highest proportion of air travellers on their last business trip (30%), followed by Queensland (21%) and Victoria (21%).

The business air traffic between NSW and Victoria is especially heavy: 47% of Victorian business air travellers flew to NSW for their last work-related trip, and 39% of those from NSW/ACT flew to Victoria.

Roy Morgan Research, group account director Angela Smith said, “With an in-depth understanding of business travellers — their most-visited destinations, their professions and preferences — airlines and travel agents stand a good chance of increasing their chances of attracting more of this captive market for themselves.”


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