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Air NZ Holidays set for marketing blitz

Air New Zealand Holidays, back in the Australian marketplace after a six year absence, is to step up its marketing with a two-month blitz.

The campaign will include national press, magazine and digital marketing and was described as the “foundation to re-establish the brand in Australia”.

The relaunch of Air NZ Holidays to Australia was announced earlier this year and will operate under a joint venture with AOT Group.

The two companies already operate the brand in NZ.

A range of brochures have been produced including a 100-page New Zealand brochure, a dedicated Cook Islands program, a Fiji brochure and a South Pacific program featuring Tahiti, Samoa, Norfolk Island, Vanuatu, Tonga, Niue and New Caledonia.

“Although Air NZ Holidays Holidays was withdrawn from the Australian market in 2007, the brand is still well recognised and respected,” AOT Group chief executive Andrew Burnes said at the relaunch in January.

The marketing campaign, to run throughout August and September, will look to cement that awareness.

It will promote a series of special packages including a three night short break at the Skycity Hotel in Auckland for $159 per person, a four night stay at the Distinction Rotorua Hotel for $185 per person and a three night stay at Christchurch’s The George Hotel for $535 per person.

Buy one get one free deals and car hire from $45 per day are also being promoted.

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