News

Agent productivity "essential" in order to compete: Helloworld

Technology was one of four core pillars of the group's strategy as outlined by Gaines at last weekend's Frontliners Conference in Adelaide, with the 'Nexus' project central to delivering productivity solutions for the group's agency networks.

"At the moment Nexus is a project with a name," Gaines said.

"We're still in the discovery phase, it's about trying to find the right solution, and it's not as straight forward as one might think."

The 18 to 24 month "important" project will roll out an online itinerary producer in early 2015, which is expected to "greatly enhance productivity and the way itineraries are presented to our customers", according to Gaines.

Head of Associate Networks, David Padman said productivity was "essential" if agents were to thrive in the marketplace.

"If agents are going to be competitive in this environment in the future, the key is productivity that lets them sell. There's a lot of things on the way in terms of delivering [this]," Padman said.

"I think we're pretty clear – it's not about us being successful, it's about all of us. It is only going to be successful if the consultants and even the suppliers are all on board with us."

Helloworld also recently launched new e-marketing tools for agencies to produce personalised media placements in one point and click, which according to Head of Branded Network, Julie Primmer, was created after receiving feedback from franchisees.

"It's not just about the marketing we do for Helloworld, [agents] are so strong in regional areas and its about making it easy for them to market to their area," Primmer said.

"It's all about collaborating. It could be a word people throw out but its something we really do resonate with."

"We're leveraging the strengths the agents already have," Gaines added.

"We now have reconstructed all the Councils, branded council, associate council, business council, and thats's where we get great feedback. If they're [agents] coming along to us with something that's important, we say we'll always listen, we may not always agree, but we'll always listen," Gaines said.

SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Aviation

Three more Aussie cities “within flying range” for Cebu Pacific, says commercial chief

by Huntley Mitchell

Travel Weekly sat down with the Filipino carrier’s commercial VP to chat about its Australian expansion plans. And, much to our delight, he brought us some burgers from Jollibee.

Share

CommentComments

Tourism

Flavour of the Week: New country managers for Tourism Australia, Scoot and Tauck + MORE!

New country managers are the flavour of this week in the travel industry. Peruse all the latest hires here.

Share

CommentComments

Tourism

Virtuoso CEO cancels Aussie trip amid coronavirus concerns as travel ban extended

Matthew Upchurch was scheduled to speak at the MTA conference over the weekend, but cancelled his trip yesterday.

Share

CommentComments

Destinations

‘It’s Out There’: Destination NSW shines spotlight on Broken Hill and Central Darling region in new campaign

Destination NSW has embraced its inner drag queen to promote one of the state’s most ‘out there’ regions.

Share

CommentComments

Wholesalers

Contiki offers 29 per cent off 29 tours on 29th February

If you think Travel Weekly is only running this story to try and blag a free Contiki trip, you’d be absolutely, 100 per cent correct.

Share

CommentComments

Cruise

Sir Richard Branson rewards truckie with free cruise

The man sent a tweet to Virgin’s CEO asking if he remembered a good deed he performed for him a decade ago. His response has sent Twitter into a frenzy.

Share

CommentComments

Aviation

COOKIEGATE: United freaks out flying community by temporarily axing cult cookie

As avid cookie fans, we can totally empathise with the passengers’ concerns and would have written a strongly-worded letter had the airline not amended its mistake.

Share

CommentComments

Travel Agents

Agent Wrap: Wendy Wu’s mega-famil, AAT Kings gives back to locals, Flight Centre helps deaf community + MORE!

This week’s Agent Wrap is so full of famil opportunities and incentives that Travel Weekly staff are considering retraining as travel agents to get in on the action.

Share

CommentComments

Events

Tourism

The Women in Travel Awards are back!

Attention all talented and hard-working industry females: it’s time to start working on your entry for this year’s Women in Travel Awards!

Share

CommentComments

Aviation

Air New Zealand fires back at Qantas with new safety video of its own

by Ali Coulton

The Kiwi carrier just launched a new safety clip starring a little girl in gumboots, a large CGI bird, a robot, and a big fuzzy green guy. It’s equal parts cute and cringey.

Share

CommentComments

Destinations

Aloha Friday Wrap: Hawaii to host historic festival, Oahu hotels update, Hawaiian Airlines’ punctuality + HEAPS MORE!

Looking to avoid doing any actual work this afternoon? The Aloha Friday Wrap is the perfect alibi.

Share

CommentComments

Aviation

Hawaiian Airlines marks 16 consecutive years as most punctual US carrier

Hawaiian Airlines remained North America’s most punctual carrier in 2019, according to the US Department of Transportation.

Share

CommentComments