Accor to bring epic hotel to Brisbane

Accor to bring epic hotel to Brisbane
By admin


Accor will soon add to its rapidly expanding portfolio with the signing of a management agreement with Middle East hotel owner and developer Action Hotels to build a property in Brisbane.

The pair confirmed they will be developing what will be the largest ibis hotel in Australasia, to be located on Elizabeth Street in Brisbane. 

The $90 million ibis hotel will boast 368 rooms, and create more than 400 jobs during construction, and 80 positions during operation, with the property Action Hotels’ first investment into the Queensland market.

Accor and Action Hotels have been working together in economy hotels in Australia and the Middle East since 2006, and currently have five operating ibis hotels, with a further three due to open by the end of 2016.

“The ibis brand has kept up with the changing expectations of consumers through design-led affordable quality hotels,” Accor Pacific chief operating officer Simon McGrath said.

“As such, investors are strongly drawn to the ibis brand as exemplified by three new build hotels currently in development and the recent opening of ibis Adelaide.”

Brisbane Lord Mayor Graham Quirk said the entry of Action Hotels into the Brisbane market was further evidence of the confidence being shown by domestic and overseas companies to invest in the region.

“Brisbane has a very positive hotel investment pitch and continues to grow its reputation as a destination of choice for business, investment and major events,” Quirk said.

“As Australia’s New World City, Brisbane is attracting new hotel developments and this increased supply of hotel rooms improves our ability to attract visitors, as well as providing many new jobs and opportunities for local businesses.”

Construction of the multi-million dollar hotel development will commence later this year, with a scheduled opening in early 2016.

The ibis located at 40 Elizabeth Street will be one of the most centrally located hotels in the CBD, adjoining the Myer Centre and Queen Street Mall and within walking distance to government departments and the Brisbane Casino.

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