7travel celebrated its first twelve months in style last week with an exclusive cocktail function at the network’s studios in Eveleigh, Sydney.
“7travel is a unique hybrid. It’s a media business and a travel business,” said Seven’s Head of Travel Sally McFadyen.
“The demand from Seven Network’s audiences to have the ability to book what they see on TV was so great that we jumped on the perfect opportunity to invest in travel.”
Sunrise presenters David Koch and Natalie Barr opened the evening by thanking the travel industry for their support.
Both presenters spoke passionately about the importance of travel within their show – Australia’s most-watched breakfast show – and how 7travel has been able to close the gap between travel aspiration and reality.
As the evening so clearly displayed, 7travel works intimately with the highest rated TV shows on the Seven Network including Sunrise, The Morning Show, Better Homes & Gardens and My Kitchen Rules to integrate travel organically, and showcase domestic and international destinations on a large scale while servicing a direct call to action for fulfilment through their product partnership with Ignite Travel Group.
Ignite has a long track record of award-winning performance with an agile ability to secure fantastic deals that are beneficial for both travellers and suppliers.
The evening’s speeches were capped by an exciting network announcement by McFadyen: the December 1 launch of Seven’s 7Food Network!
The inherent connection between food and travel will lend itself to great opportunity for partners in the next year of 7travel.