Melbourne revealed as dream holiday destination

Melbourne revealed as dream holiday destination
By admin


Melbourne is place we all want to be, or at least head to for a holiday according to the latest Roy Morgan research.

The Victorian capital is not only destination most visited by holidaying Aussies, but also tops the list of places they would most like to take a holiday, both domestic and internationally.

When asked where they would like to take a holiday in the next two years, 21.5% of Australians nominated Melbourne, ahead of the Gold Coast, the UK, the US and New Zealand. This popularity has remained unchallenged since 2006, when 20.2% of Australians reported they would like to visit.

“Australians simply can’t get enough of Melbourne and would prefer to holiday there than its perennial rival Sydney or any overseas destination” international director of tourism, travel and leisure Jane Ianniello said. 

Melbourne attracted more visitors than any other Australian destination in the 12 months to April.

While overseas destinations accounted for three of the top five places Australians would most like to holiday, international destinations took only two of the 10 places most visited by holidaying Aussies in the 12 months to April 2013.

New Zealand and the UK came in at ninth and tenth place respectively.

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