marketing

Technology

Everything you need to know about the influencer marketing boom

by Amelia de Normann

Still unsure how half the people on your Instagram feed can afford to travel and eat out 24/7? Allow us to introduce you to the influencer market.

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Midweek Interview

Midweek Interview with Norwegian Cruise Line’s Ben Angell

Norwegian Cruise’s Ben Angell, Vice President Marketing sat down in the Millionaire hot seat challenge, though he didn’t get paid a single cent.

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Aviation

Virgin calls themselves ‘Uptimists’

by Tara Harrison

Virgin promises to continue looking up in their latest campaign, and TW promises to keep missing deadlines.

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Tourism

Can tour operators keep up with millennial trends?

by Amy Bryant

Can’t be bothered to read long research papers into millennial travel trends? Well, rejoice as Travel Weekly brings you the shortened version!

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Tourism

Travel Marketing How-To With Google & IPG Media heavyweights

by Tara Harrison

TW was at the Tourism Australia conference yesterday, as you’ll read here, it was no holiday, we can tell you.

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Tourism

How to market to Australian Baby Boomers

Aussie baby boomers couldn’t care less about birthday emails, here’s what you need to know when it comes to customer service for this target market.

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Technology

Marketers: are you equipped to handle the heat in 2017?

by Pressy Sankaran - Criteo

It’s the start of a new year – and new ideas? Marketers need a solid understanding of the key trends in online bookings in order to convert sales in 2017.

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Hotels

Know What Your Customer Wants Before They Ask: Spicers Retreats’ Marketing Director

by Hannah Edensor, B&T Magazine

Travel Weekly chats with Spicers Retreats’ marketing boss who tactfully avoided our veiled attempts to blag a free holiday.

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Technology

Dummies guide to online bookings

by Pressy Sankaran

Did you know consumers are making late-night, last-minute online bookings? Find out the path to purchase from these experts.

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Wholesalers

Three digital marketing trends for travel brands in 2017

by John McNulty, Global Marketing at Marin Software

Digital marketing trends for travel brands looking to cut through the competitive noise in 2017.

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Tourism

Study: 97% of Aussie Customers Would Cheat On Their Favourite Retailers

by B&T Magazine

A majority of respondents approached their relationships with favourite brands in a very similar manner to how they approached their close relationships – which doesn’t bode well for brands targeting those on Tinder.

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Destinations

Tourism

CU in the NT causes mixed reactions

by Daisy Melwani

The controversial CU in the NT campaign has hit a nerve with the region’s officials, but apparently it’s only heating up interest among younger audiences.

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