A more collaborative marketing approach is needed to boost Australian visitor numbers to Bali, despite record foreign tourist arrivals in the first half of the year.
Arrivals for the first six months of the year are up 35 per cent to 745,494, however The Little Bali Hotel 7 Resort Company co-founder Brett Morgan said Australian numbers are still a long way from where they should be.
Australian visitor arrivals to Bali reached 86,079 in the first half of 2007, up 51 per cent on 2006, but still down 34.2 per cent on the 2005 numbers.
“There’s still a long, long way to go,” Morgan said.
He said Australian visitor numbers have suffered from the over-cautious DFAT travel advisories, which had a negative effect on tourism.
“This situation hasn’t been helped by the lack of seat availability between eastern Australia and Bali which was compounded by the recent Garuda Indonesia decision to cut its Brisbane and Adelaide services,” Morgan said. “Perhaps there’s an opportunity here for Tiger Airways?”