Outrigger rejigs resort brand in bid to be the best

Outrigger rejigs resort brand in bid to be the best
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Outrigger has unveiled a new brand direction and strategy dedicated to focus on cementing its mark as the premiere beachfront resorts group in the world.

The new brand, Outrigger Resorts, will encompass its current 15 full service resorts with plans to open up to an additional four annually, over the next decade. The roll out will also include a new marketing campaign, “Find Out. Find Outrigger”, which will utilise a new updated logo.

 “Our goal is to be known as the premier beachfront resort brand in the world,” Outrigger Enterprises Group, president and ceo, David Carey said.

“We know beachfront destinations, and have the experience to do it better than anyone else.”

The group is expecting additional updates and amenities will be phased in at existing Outrigger Resorts over the next few years and become part of all future projects, including iconic beachfront bars, spas, and Voyager 47 – rebranding its existing premier club lounges.

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“With our brand revitalization, we are creating a solid foundation that will help fuel our future growth and build upon Outrigger’s position in the hospitality industry,” Carey said.

“As Outrigger has expanded to nearly 11,000 rooms at more than 40 properties worldwide, we have continued to stay true to our roots and the family-run business ideals on which we were founded.”

The group last week purchased Konotta Island Resort in the Maldives, making it the second Outrigger resort in the Indian Ocean, following the opening of Outrigger Mauritius Resort and Spa in April this year.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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