OTA fills Australian hotels; Asian travellers to thank

OTA fills Australian hotels; Asian travellers to thank
By admin


Expedia reported an 80% jump in travel demand from Asia for hotel bookings in Australia for the third-quarter of 2014, compared year-on-year.

The Q3 data revealed international travellers were staying longer, booking further in advance and were less likely to cancel their stay, according to Expedia’s sensior director of market management, David Hamblin.

“The Q3 data provided valuable insights for Australian operators looking to drive more business from Asian markets,” he said. 

“Underpinned by our sophisticated global network, our data enables us to share booking trends with our hotel partners to help them boost profitability. With these insights, we work with our hotel partners to target international travellers through merchandising campaigns, promotions and targeted sales,” Hamblin said.

Key findings for the period according to Expedia showed Malaysia to be the fastest growing Asian market, with triple digit growth, also reported from Taiwan, South Korea and China and the most popular cities for Asian travellers to visit were Sydney, Melbourne and Perth.

According to Expedia, Japanese travellers were the most organised booking on average 39 days in advance, followed by Singaporeans, however, Indonesian travellers spent on average $20 more per night than Australian travellers at $202 vs $180 respectively. Singaporean and Chinese travellers paid $179 and $178 per night respetively.

Following on trend, mobile bookings continue to rise with now one third coming in on a Friday or Saturday, and around half of all mobile demand taking place within 14 days from the date of stay. The fastest growing international markets for mobile demand in Q3 were Malaysia, China and Taiwan.

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