New platform to promote Australia

New platform to promote Australia
By admin


A new multifunction online platform has been launched, with the aim of promoting Australia's lesser known attractions to tourism markets overseas.

UK-based Triptide Australia aims to sign up a significant database of Australian tourism operators seeking to promote their product to the international marketplace using a range of offers, social media, editorial, reviews and online transaction capabilities.

In exchange, Triptide will charge a commission between 10 and 15%, although it will waive that fee for new suppliers during the first six months.

Founder Peter Richards told Travel Today the new offering, partly funded by the UK government, is a "one stop shop" for people interested in paying Australia a visit. 

"There's nothing out there with all the capabilities this has," he said.

The product aims to use local knowledge to expose the "hidden attractions" that Australia has to offer, which Richards believes are often neglected in the destination's tourism marketing.

It is being targeted at consumers in the US and the UK.

So far, Triptide has signed up 51 local suppliers in two months with its Australian sales team of two people. But it hopes to stimulate awareness of and interest in the product during the Australian Tourism Exchange to be held in Sydney from April 27to 30.

Richards is also in search of a franchise partner to take over the local operations of the business, the first to be rolled out under the brand. Triptide South Africa will launch next month.

Meanwhile, the product has potential for white labels and trade adoption further down the line. 

"We just need to grow our database first," Richards said.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]