Date advertised

30th April 2019

CLOSE DATE

14th May 2019

LOCATION

CIRCULAR QUAY, SYDNEY, Nsw

Industry

Marketing/pr/media

JOB TYPE

Full time

SALARY

APPLY

Apply now

Public Relations Executive

The Organisation

Our Client is the national tourism board responsible for marketing and building tourism value and growth across England, Scotland and Wales.  Operating from four regional hubs – Europe, the Americas, Asia Pacific, Mid East & Africa (APMEA) and China & North East Asia – their extensive network, serviced by offices around the world, connects them with customers worldwide.

THE ROLE

Based in Sydney, the role will play an important role in developing and executing a profile building programme and supporting the ANZ marketing and communications plan, to increase visits to England, Scotland and Wales.

KEY TASKS:

  • Plan and execute an expanded press and media engagement programme in Australia to build on the long-term brand position
  • Create, develop and manage a programme of profile building PR activities including media and consumer events
  • Manage the Visiting Journalist Program
  • Proactively pitch timely visits to relevant consumer and travel trade media, and work with the PR team in London to coordinate the visits
  • To grow, develop, embed and strengthen PR relationships within the travel & lifestyle arena across Australia.

THE PERSON

As a PR Executive, you can evidence that you are an organized, cool-tempered professional who is able to multi-skill. We expect you to have a creative mind, excellent communication skills and to be confident in your public speaking and project management abilities.

Key requirements:

  • Minimum 5 years’ experience in PR, communications, insights and market intelligence with a background in or experience of the tourism industry
  • Demonstrated understanding of Australasian and UK travel industry
  • Good product knowledge of the UK.  Ideally, you will have worked in the UK.
  • Relevant tertiary qualifications or extensive relevant experience
  • Ideally, media trained

For further information, please contact Ali Fortuna at alison@capstonerecruitment.com.au

 

 

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