Corroboree Greater China 2015
Corroboree Greater China is an Australia-based trade event that combines training workshop and familiarisation visits exclusively catered for qualified Aussie Specialist agents from Mainland China, Hong Kong and Taiwan. These qualified Aussie Specialist agents are front-line retail agents who actively sell Australia as a preferred long-haul destination to Chinese travellers.
This event provides a professional forum for Australian Sellers to train those qualified Aussie Specialist agents and strengthen specific product knowledge. In addition, through familiarisation visits, the agents will have first-hand experience with quality Australian tourism products, enhancing their ability to promote and sell Australia to Chinese travellers.
To ensure maximum benefit from attending, Sellers should be well established in the Greater China market with a strong brochure/program presence.
Event activities and dates
The event will be held on Hamilton Island from Monday 11 May 2015 to Friday 15 May 2015, (please refer to the event program for details). Aussie Specialists will be divided into small groups of agents, the groups of agents will rotate around the workshop so that each Australian Seller will see every Aussie Specialist attending the event. The duration of each appointment is 12 minutes.
Additional networking functions will be included in the event program.
• Buyer familiarisation visits across Australia – pre-event May 2015
• A three-day workshop in the host destination for Buyers and Sellers, Hamilton Island – 12 to 15 May 2015
• A one-day Buyer familiarisation visit in the host destination, Hamilton Island – 15 May 2015
Who will attend?
Approximately 200 certified Aussie Specialists from retail outlets and key wholesalers/tour operators across Mainland China, Hong Kong and Taiwan will be invited to Corroboree Greater China 2015.
The Aussie Specialist Program is a free of charge online training program for agents to increase their knowledge of Australia as a travel destination. For further information visit Tourism Australia’s corporate website.
Australian tourism products and services, and State, Territory and Regional tourism organisations are invited to register. Seller booths are limited to 70, made up of sole and share booth participation. Sellers must meet the Corroboree Greater China 2015 Event Policy and Seller Selection Criteria to be eligible to participate.
The Greater China Market
In Greater China, Tourism Australia focuses activity in China and Hong Kong. Activities in the region are managed from offices in Shanghai, Beijing, Guangzhou, Chengdu and Hong Kong.
There were 789,300 visitors from China for year ending September 2014, a year on year increase of 10.5 per cent. Visitors from China generated $5.3 billion in total expenditure during the same period. China is Australia’s fastest growing and most valuable inbound market with the potential to grow to $13 billion by 2020 (based on recent forecasts).
Market updates and information on consumer and trade marketing activities in Greater China is available here.