Where the Bali hell are you?

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2/11/2006

Where the Bali hell are you?

A group of Balinese operators have kicked off a multi-million rupiah ‘Where the Bali hell are you?’ campaign to kick-start a tourism revival to the destination.

Frustrated by an “ongoing inability” by major Australian and Indonesian tourism players to finalise a recovery plan, a small group of Balinese operators claim to have taken matters into their own hands.

The Little Bali Hotel and Resort Company (LBHRC), which comprises eight small hotels and resorts, has created a video clip building on Tourism Australia’s controversial, but successful ‘Where the bloody hell are you?’ campaign, which can be seen at www.wherethebalihellareyou.com.

The second stage of the campaign will see the distribution of a number of discounted land-only packages through members of the LBHRC.

The aim of the campaign is to underline the fact that while Australian visitors may be staying away, tourists from the rest of the world have started to come back in increasing numbers.

LBHRC co-founder Brett Morgan said: “What we are trying to achieve is to underline just exactly what the Australian tourists are missing.”

2 November 2006

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