Tourism NT focuses on Kakadu

SETTING THE AGENDA FOR TRAVEL

News

Salary and Job Satisfaction Survey

Travel Pursuit

Australian Travel Awards

News

13/04/2006

Tourism NT focuses on Kakadu

Tourism NT has launched a $1 million dollar marketing push for World Heritage-listed Kakadu National Park.

It is the first time the park has been the focus of a major campaign and the first in a series of campaigns Tourism NT has planned for Kakadu in the coming years.

The launch follows an announcement two weeks ago that an Australian Traveller reader poll had voted Kakadu National Park the number one place ‘to visit before you die’.

Chief executive of Tourism NT, Maree Tetlow, said the campaign will highlight indigenous culture, adventure activities and the landscapes contained within the park.

“It will reintroduce the magnitude and majesty of Kakadu to travellers and remind them it is a place they must see.”

The consumer-based campaign will be supported by marketing aimed specifically at travel trade in order to educate and dispel myths about Kakadu.

In particular trade education will highlight that Kakadu is an easily accessible all-year-round destination, offers the traveller much to do and see, experiences an annual cycle of six seasons recognised by local indigenous people, and is best experienced over a few days – allowing time to fully explore its diverse and magnificent landscapes.

The marketing push begins on April 17 with the national airing of a 45-second television commercial on pay TV, SBS and some free-to-air stations.

A travel guide and map of the park will be inserted into major metropolitan weekend newspapers across Australia on April 22 and magazine and internet advertising will also roll out over the next six weeks.

13 April 2006

More News

Creative rolls out Asia Roadshows (27-Apr-2006)
Agents will be able to boost their knowledge of Asia in May with the start of Creative Holidays’ Asia Roadshow. more

Rugby World Cup packages with Gullivers (27-Apr-2006)
Gullivers Sport Travel and Emirates have released four fully-escorted Rugby World Cup packages to France. more

Intrepid in the Outback (26-Apr-2006)
Intrepid Travel has released a new 16-day Outback Tracks trip designed to blend iconic Australian places and desert gems. more

‘Help stem tourism decline’ says NSW body (13-Apr-2006)
The Tourism Industry Council NSW has called on the state’s private and public tourism sectors to join forces and create new strategies to halt the continuing decline in domestic tourism. more

AAT Kings encourages agents to pre-book sightseeing tours (13-Apr-2006)
AAT Kings has released its 2006 Sydney Sightseeing and 2006 Melbourne Sightseeing brochures, which feature a number of day trip options in and around Sydney and Melbourne. more

Name change for NT tourism body (13-Apr-2006)
The Northern Territory Tourist Commission has changed its name to Tourism NT. more

SA kicks off tourism awards (13-Apr-2006)
Nominations for the South Australian Tourism Awards are now open, with the launch of a new-look awards system. more

Bali for free (11-Apr-2006)
Contiki Resort Bali is offering holidaymakers the chance to win back the cost of their trip. more

Hertz NZ offers packages for South Island skiing (10-Apr-2006)
Hertz New Zealand has launched the Hertz Great Southern Experience and the HertzSki Rental Package. more

May madness in Tahiti (10-Apr-2006)
Coral Seas has special May Madness packages from Australia to Tahiti. more