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News 7/06/2005   

Comfort brand logo updated
 
Choice Hotels International has rolled out a new, contemporary logo for its Comfort brand.

The new logo is being introduced throughout the 2,000 Comfort properties worldwide, including 200 properties in the Asia Pacific region.

It features the familiar sunburst icon but with a blue background and a revised modern feel.

Choice Hotels Australasia president and ceo Brent Russell said the new logo was part of a larger initiative to build the Comfort profile globally.

“Our aim is to ensure that Comfort is regarded by guests and franchisees as one of the best brands in the mid-scale segment,” Russell said.

“To accomplish this goal, we’re ensuring that the physical product meets guests’ expectations and updating the logo to reflect the clean, convenient and modern accommodation on offer at Comfort properties throughout the region.”

7 June 2005


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