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News 5/04/2004   

Strategic alliance gives Hilton International foothold in India
 
Hilton International has entered the Indian market for the first time through a strategic alliance with the owner of India’s Trident Hotels, EIH Limited.

The alliance has seen seven Trident hotels renamed Trident Hilton and the former Oberoi Towers in Mumbai change its name to the Hilton Towers.

Hilton International president of Middle East and Asia Pacific Koos Klein said the deal, which saw the overnight re-branding of the former Trident and Oberoi hotels took six months to negotiate.

Under the alliance, EIH will continue to manage all hotels and will undertake domestic marketing promotion and reservations in India.

Hilton International will be responsible for international marketing, promotion and reservations through the Hilton global network.

The hotels include Trident-Hiltons Gurgaon, Agra, Jaipur, Udaipur, Bhubaneshwar, Chennai, Cochin and Hilton Towers in Mumbai.

Trident Hilton Mumbai, a 400-room new property in north Mumbai, is scheduled to be built and opened in 2007.

5 April 2004


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