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News 8/02/2006   

Virgin continues to target corporate travellers
BYLINE
 
Virgin Blue will strengthen its focus on the business sector in 2006 by being more technology driven and maintaining low costs, chief executive Brett Godfrey told shareholders at the company’s annual general meeting in Brisbane yesterday.

He said that while the airline would continue to focus on its low-cost culture to support low fares, it would also improve facilities such as web check-in and kiosk check-in in order to attract more of the lucrative corporate market.

Virgin said rising fuel costs took $115 million off its pre-tax profit in the financial year to September 30, 2005, however initiatives introduced to attract a wider market boosted performance in the last quarter.

Chairman Chris Corrigan said Virgin Blue's new corporate traveller strategy and further initiatives such as the Velocity loyalty program would continue to broaden the carrier’s appeal to new market segments.

Meanwhile, shareholders voted to lift the aggregate amount paid to the company’s non-executive directors from $750,000 to $1 million.

The decision has angered the Australian Services Union, which claimed the airline still owed thousands of dollars to employees in a back pay claim.

8 February 2006


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