Wotif is the home of holidays

Wotif is releasing a fresh brand campaign next week, with the aim to get travellers to get in touch with their travelling side.

The campaign, which includes TV, radio, out of home and digital elements, is designed to draw attention to that little voice inside your head that reminds you that it’s time for a holiday, otherwise known as your ‘holiday self’.

And then, of course, to go and book a holiday on Wotif.

“Wotif, one of Australia’s best-known travel brands, has revealed a new brand platform: ‘Wotif, the home of holidays’, and will launch a new brand-marketing campaign in Australia and New Zealand next week,” Wotif Group MD Daniel Finch said.

“The Wotif team is absolutely focused on helping Aussies and Kiwis find great value holidays, and as a business, we’re ramping up our marketing investment in the iconic Wotif brand.

“Wotif’s new brand platform, ‘home of holidays’, reflects Wotif’s focus on delivering great value family travel, and works to consistently tie the brand to the main reason travellers come to Wotif.”

Finch revealed that one in two Aussies, and one in four Kiwis, have booked a trip on Wotif since Wotif pioneered online accommodation in these markets in 2000.

“As a brand team, the creative challenge was to find a way to respect and build upon this heritage, while also expending the brand to new audiences, and integrating all of the new ways Wotif helps people create and take great value holidays today,” he added.

It comes after Expedia celebrated its 10th birthday this week, where Expedia CEO and president Dara Khosrowshahi said the purchase of Wotif was the ideal next step for the brand’s evolution.

“It was a perfect match with buying Wotif,” he said.

“We want to bring Wotif in and run through a process of integrating the technology into the Wotif brand.”

“We also removed booking fees on non-Low Cost Carriers carriers and have made it easier and cheaper for people to travel.”

“Wotif was charging fees and we removed those. We have saved Australians around $16 million on booking fees.”

“We have 257,000 hotels around the world listed. Wotif had 25,000 hotels at the time of being bought, so they’ve grown big, as well as acquiring an intentional distribution network.”

Wotif Group also revealed they will be launching a lastminute.com.au marketing campaign in the coming months, keeping things exciting for the growing travel company.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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