World Expeditions Travel Group (WETG) has acquired a majority shareholding in the Blue Mountains Adventure Company.
The Blue Mountains based business is a long-respected operator of day adventure activities including canyoning, rock climbing, hiking and abseiling.
The acquisition takes the number of brands within WETG to a huge 13 and provides World Expeditions with a new operational base near Sydney, complementing its existing domestic operations in Alice Springs, Darwin and Launceston.
According to World Expeditions CEO, Sue Badyari, the company plans to develop a range of guided and self-guided walking trips in the Blue Mountains region, while remaining completely committed to the canyoning specialisation, on which the company’s excellent reputation is based.
“We’re excited about this alliance with a like-minded organisation who are leaders in their specialised field of canyoning, rock climbing and bushwalking,” Badyari said.
“The cultural similarities between the Blue Mountains Adventure Company and our other brands is an ideal basis for closer collaboration, with all our brands having a strong focus on the customer experience, safety, adherence to responsible travel practices and philanthropic practices.
“There’s enormous potential to grow the business, with World Youth Adventures’ expertise with school groups, and with our specialist experience with domestic adult private groups and the fact that we share commonalities around our customers and their passion for the outdoors, challenging themselves and immersing in adventure activities helps too.”
“The Blue Mountains Adventure Company offers great value for money experiences, with quality equipment and excellent guide interpretation provided on each activity and we’re delighted that its director, Dylan Jones, will stay on with the business for the next 12 months.”
A market leader in day-long canyoning trips in the Blue Mountains, particularly the lesser known canyons such as Wollangambe, Serendipity, and Yileen, the Blue Mountains Adventure Company employs a world-class guiding team with a strong focus on the customer experience, safety and environmental conservation.
It offers introductory through to advanced outdoor enthusiasts opportunities to see a different side of the Blue Mountains as part of a shared small group adventure with groups of friends, schools and corporate groups making up the majority of the 4,000 clients it hosts each year.
Like World Expeditions, the Blue Mountains Adventure Company has a long established philanthropic ethos, supporting Mountains Youth Services Team (MYST), an organisation which provides support and empowers local young people at risk, by providing outdoor programs for these young people to learn new skills, confront challenges and fears in a supportive environment & to grow in confidence.