Aviation

whiteGREY lands Hawaiian Airlines

After a highly competitive pitch, Hawaiian Airlines has appointed whiteGREY as its selected agency partner of choice, to support its overall marketing strategy throughout Australia and New Zealand.

whiteGREY will be responsible for strategy, creative, events and sponsorships. whiteGREY will be partnering closely with WPP AUNZ agency, MediaCom, regarding all media requirements.

“We are thrilled to be leading the marketing strategy for Hawaiian Airlines to raise brand awareness, consideration and ultimately promote direct bookings to Hawaii from Australia and New Zealand,” Lee Simpson, CEO, whiteGREY said.

“We enjoyed learning about the culture of Hawaii and working to find the truth about what makes Hawaiian Airlines so special.

“It was also a great opportunity to showcase our capabilities in creativity and technology across the whole customer experience journey. We look forward to partnering with MediaCom to build the business in this important market.”

“MediaCom is extremely excited to be continuing its relationship with Hawaiian Airlines. Having worked with them, through our partnership with Cole & Weber on digital and performance media since 2015, we have developed a strong understanding of their brand and we are looking forward to now working in collaboration with whiteGREY to drive strong business results across all media channels,” Katherine Williams, Managing Director, MediaCom Brisbane said

“whiteGREY brought together a team of travel experts, and demonstrated a clear understanding and passion for our brand,” Rob Sorensen, VP of Marketing, Hawaiian Airlines said

“We are excited to have found a true marketing partner and look forward to a successful partnership and some outstanding work which will make our brand stand out against our competitors and encourage more Australian and NZ travellers to enjoy the unique experience of flying with Hawaiian Airlines.”

Work will commence in January 2019 and will be led out of whiteGREY’s Sydney office.

whiteGREY and MediaCom are part of WPP AUNZ, Australasia’s leading marketing communications group.

SEE WHAT PEOPLE ARE SAYING

Wholesalers

Big fat wholesaler wrap

Happy Monday readers! Have we got a wholelotta wholesaler news for you! Not really, this wrap is quite short, we just wanted to use a pun.

Share

CommentComments

Tourism

Here’s why Japan is the best country for solo travellers

Whether you’re looking to go on a journey of self-discovery or just plain don’t like people, solo travel has a little something for everyone.

Share

CommentComments

Travel Agents

Barry Mayo talks home-based: “It’s the satisfaction of being in control of your time”

by Ali Coulton

Having completely lost control of our time for quite a while now, we’re considering a career change after reading this.

Share

CommentComments

Travel Agents

Incentive Alert: Win the ultimate LA trip

Put a nice full-stop on your week by giving yourself the opportunity to win a banger of a trip. Or just have a few cheeky wines like the rest of us.

Share

CommentComments

Hotels

Airbnb slams tourism council’s “one-size-fits-all” recommendations for short-stay sector

Can’t stand Airbnb? Do you wish it could just piss off out of the tourism industry forever? Well, this will surely help get your rage on.

Share

CommentComments

Tourism

RESEARCH: A quarter of travel choices are made based on food

Similarly, the majority of Travel Weekly’s choices are also based on food. In fact, right now we’re deciding whether to finish another article or abandon ship and go get a kebab instead.

Share

CommentComments

Cruise

Virgin Voyages officially open bookings, announces private beach club

Tickets for Virgin’s much-anticipated ship, Scarlet Lady, are now on sale. We tried to convince our boss to buy us a ticket for ‘research purposes’ but he just laughed. We’re raking it as a maybe.

Share

CommentComments

Aviation

More Jetstar drama as airline apologises for refusing to fly home disabled passenger

Another day and another negative incident involving Jetstar. In more positive news, Travel Weekly’s editor has just found a $2 coin under his desk.

Share

CommentComments

Aviation

Mystery recipient of phone call by MH370 pilot revealed

As recent research points to a new possible crash site for the missing Malaysia Airlines flight, another mystery surrounding the incident has now been solved.

Share

CommentComments

Cruise

Dream Cruises celebrates launch of Explorer Dream with roadshows

The celebrations kicked off in Sydney on Thursday night. Please excuse us for filing this story a day late – we’re still recovering from all the champagne we drank on the night.

Share

CommentComments

Aviation

Airbus to cease production of A380 superjumbo jet

by Ali Coulton

The announcement signals the end of an era for the aviation industry. We’ll be raising a tearful glass to the ‘giant of the skies’ at knock-off drinks this afternoon.

Share

CommentComments

Tourism

Flavour of the week

Break out the welcome cupcakes and spring for some Nescafé Gold. It’s time to welcome the industry’s latest recruits.

Share

CommentComments