Tourism

Which Aussie generation has the most travel planned?

New research from Roy Morgan shows millennials have more travel plans than any other Aussie generation.

I guess they decided to give up their dreams of home ownership and avocados to save for travel instead.

Which is probably the better option if you ask us.

The market research company’s Leading Indicator Travel Intention found that nearly 14 million (68.3 per cent) Australians aged 14+ are intending to take a holiday in the next 12 months, which is down 0.7 ppts from the same period last year.

Although the majority of Australians intend to have at least one holiday in the coming year, there are some clear generational differences.

Millennials lead Gen X and Z, Baby and Pre-Boomers for holiday travel intention.

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Millennials are the most likely Generation to take a short holiday. 65 per cent of Millennials intend to take a short holiday in the next 12 months.

This is well above the average Australian at 56.4 per cent. Gen X was the only other generation to be more likely to intend to take a short trip in the next 12 months (61.1 per cent).

For long trip intention, Gen X and Baby Boomers lead for intention to take a long trip in the next 12 months (of 3 nights or more). While Millennials are just over the average for intention, they aren’t travelling as much as Gen X and Baby Boomers who make up a large portion of long trip intenders.

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