Destinations

WATCH: Tourism Ireland launches global campaign with heart-warming ad

After months in development, Tourism Ireland has launched its first major global campaign since 2011.

An industry-first, the ‘Fill your heart with Ireland’ campaign has been created by the heart-rate data of two of its visitors.

Tourism Ireland invited a real married couple (who had never visited the island of Ireland before) to take a trip on the island, wearing custom-made technology to track their physiological responses along the way.

The couple were hooked up to covert heart-monitors, which were linked to a head-mounted camera that captured all of their experiences. The data provided by these heart-rate monitors determined what footage featured in the advertising.

The result is a campaign that proves the heart-filling effect that the island of Ireland has on its visitors, whether they are kayaking in Achill Island on the west coast, exploring Devenish Island’s monastic sites in Northern Ireland, or climbing the highest sea cliffs in Europe at Slieve League on the north-west coast.

The campaign launches Tourism Ireland’s new brand proposition: “Fill your heart with Ireland”.

“Our new campaign, ‘Fill Your Heart with Ireland’, presents Tourism Ireland with a great opportunity to drive continued growth to the regions next year and to encourage visitors to travel off-peak,” Tourism Ireland’s manager for Australia and New Zealand, Sofia Hansson said.

“It will feature locations that have been less visited by overseas visitors and will also highlight outdoor activities like cycling, walking and kayaking.

“We are confident that our new campaign will set the island of Ireland apart from our competitor destinations and help deliver another record year for overseas tourism in 2019.”

Tourism Ireland is focusing the new campaign on destinations that most viewers will not be aware of. The campaign showcases 17 less-well-known locations across the island, with all of them affecting the heart rates of our couple.

This goes to show that even the hidden gems, just as much as the obvious attractions, can excite, inspire and entertain.

“This is the world’s first-ever marketing campaign to use tourists’ biometric data to design an advert,” Tourism Ireland’s central marketing director, Mark Henry said.

“We have combined data and creativity to literally show how the island of Ireland fills visitors’ hearts with positive emotion.

“The ad has researched extremely positively because viewers can see it is clearly authentic and credible, and it motivates them to want to travel to Ireland to experience this for themselves.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Tourism

Norwich Cathedral farewells controversial ‘helter skelter’ with Bishop’s sermon on slide

by Christian Fleetwood

Yes, that is a Bishop on a shiny orange slide, and yes, he delivered a sermon on it. If you’re confused, here’s all you need to know about this whacky tourism initiative.

Share

CommentComments

Aviation

Aviation wrap: Virgin’s Aussie-first, Win a year of free travel with Jetstar, Hawaiian Airlines’ new Maui-Las Vegas flights + MORE

Gearing up for your next airfare? Well, you’re in luck, as Travel Weekly brings you its Tuesday special for all things aviation.

Share

CommentComments

Aviation

Old Berlin airport proposed as site for drive-in sex booths

by Christian Fleetwood

Proving once again that Travel Weekly publishes just about anything loosely related to travel comes this story about Berlin’s old airport.

Share

CommentComments

Cruise

Tune in to Silversea’s webinar TODAY to learn what’s new + the chance to win big!

The great news is there is still time to register for this webinar! Read on to find out how.

Share

CommentComments

Aviation

Qantas caps regional fares amid overpricing claims

The national carrier has capped rural fares in 16 towns across Australia amid public outcry over four-figure fares for outback destinations to reach the closest capital city.

Share

CommentComments

Tourism

“They didn’t offer beer at all”: These are the best one-star reviews of the world’s seven wonders

From decrying the lack of beer at Chichen Itza to finding the Colosseum downright creepy, these are the best of the worst when it comes to online reviews.

Share

CommentComments

Cruise

Tasmania sets sights on cruise tourism boost with plans for new regional ports

by Christian Fleetwood

Tasmania has set an ambitious three-year plan to have suitable cruise vessels, small to large, visiting regional ports across the state.

Share

CommentComments

Destinations

Events

ATTN AGENTS: Singapore Tourism celebrates socialisers with new roadshow + campaign!

The Find your TribeSingapore Tourism Trade Roadshow 2019 is just around the corner! Here’s all you need to know to find your tribe and get your name on the guest list.

Share

CommentComments

Events

Wholesalers

Intrepid Travel co-founder to reveal learnings from Al Gore at Travel DAZE 2019

At Travel DAZE 2019, attendees will hear from one of the first people to undertake Al Gore’s carbon training in 2010: Intrepid Travel co-founder Darrell Wade!

Share

CommentComments

Aviation

Fight breaks out on plane as Delta passengers face seven-hour delay

It appears a Lord of the Flies situation has broken out onboard an Airbus A320 after passengers were allegedly stranded with no food or water. Luckily, they managed to document the chaos on Twitter.

Share

CommentComments

Wholesalers

Wholesaler wrap: G Adventures’ big Antarctica sale, new AAT Kings tours, Wendy Wu to set sail down the Mekong + MORE!

If there’s one thing we love about Mondays, it’s seeing several gobsmackingly good deals on tours around the world. And that’s exactly what you’ll find in this week’s wholesaler wrap.

Share

CommentComments

Aviation

WATCH: Virgin Galactic showcases new Spaceport passenger lounge

by Christian Fleetwood

With designs marrying Earth and sky, Virgin Galactic’s Spaceport lounge aims to serenade the one per cent that can afford a trip to space in style.

Share

CommentComments