Tourism

Watch: The women’s cooperative tackling unemployment in Jordan

The TreadRight Foundation has released a video about its People project in Jordan; the Iraq al-Amir Women’s Cooperative.

Hosted by Céline Cousteau, the TreadRight experience was meant to gain a greater understanding of the Iraq al-Amir Women’s Cooperative, their work, goals and struggles.

Unemployment for women in Jordan is at around 33 per cent in urban areas and even higher than that in rural areas.

The cooperative was founded in 1993 to help women in Jordan become financially independent and raise their standard of living by increasing income and preserving local heritage.

Managed and run by local women, Iraq al-Amir has provided training projects on a variety of heritage handicrafts for more than 150 women from all villages of the Wadi Seer district of Jordan. The products are then also sold in the gift shop, as well as online.

Jordanian sustainable tourism consultant, Muna Haddad said the TreadRight Foundation is supporting the Iraq al-Amir Cooperative and will help them upgrade the gift shop, provide merchandising expertise and allow the group to expand their food services, creating more income opportunities for the cooperative’s members.

“We’re working together to help the cooperative to become a viable business.”

“As an organisation and with the support of the TTC family of brands, we are working to make travel matter,” Shannon Guihan, Program Director, The TreadRight Foundation said.

“The Iraq al-Amir Women’s Cooperative is a perfect example of the kind of initiative that can harness the power of travel and tourism and use it to make real, sustainable positive changes in people’s lives.

“Now TTC has the honour of introducing our audiences to those stories through our new video and by taking guests to visit the cooperative in Jordan.”

The TreadRight Foundation’s People pillar encourages the cultures, traditions, and arts of the communities TTC visits, seeking to enable these communities to experience the true benefit of travel and tourism through economic empowerment.

This is achieved through support of micro-enterprises and community-based travel and tourism initiatives that build a positive future for community members and their families.

TreadRight looks forward to helping TTC’s family of brands continue to make travel matter, working with influential storytellers, aligning with sustainability leaders, and partnering with meaningful projects across the planet.

Travel Agents

REVEALED: Winners of Visit California’s STAR shopping spree incentive!

Did you enter Visit California’s recent comp and also happen to be a finalist at the Women in Travel Awards? Well, you could be in for a double dose of good news today!

Share

CommentComments

Hotels

Hotel wrap: Manhattan-inspired hotel coming to Sydney, Chiva-Som to reopen ahead of schedule + MORE

Spend your morning wishing you were staying in a luxury hotel somewhere warm instead of freezing your butt off in Australia? We’ve got you covered.

Share

CommentComments

Aviation

Did Air New Zealand’s CEO resign to pursue a career in politics?

This story was a great excuse for our designer to see what happens when you Photoshop Christopher Luxon’s head on Jacinda Ardern’s body. Voilà!

Share

CommentComments

Aviation

Everything you need to know about Qantas’ biggest-ever frequent flyer overhaul

The airline just pumped $25 million into its loyalty program and, lucky for you, we’ve penned this fabulous explainer. Or typed, rather.

Share

CommentComments

Destinations

New ad campaign encourages Melburnians to find ‘Your Happy Space’ in regional Victoria

Travel Weekly’s editor has found his happy place in the office today – in front of a fire he started in his desk bin with a glass of mulled wine and some s’mores.

Share

CommentComments

Travel Agents

STUDY: Agents are more likely to be purpose-led than any other industry

Congrats, agents! You officially give many more effs than any other industry! We knew you had it in you.

Share

CommentComments

Wholesalers

“Unconscious bias needs to be addressed”: Intrepid CEO James Thornton on gender equality in the industry

We chat to Intrepid’s boss about the gender equality challenges still facing the travel industry, and how the tour operator is playing its part in overcoming them.

Share

CommentComments

Road & Rail

Road & rail wrap: Luxe ride across Rajisthan, Eurostar introduces more Netherlands trips + MORE

To celebrate our commuter train arriving 25 minutes late this morning, we’re bringing you this whopper of a wrap direct from platform 17.

Share

CommentComments

Aviation

MH17 investigators to lay murder charges

The team of investigators also revealed they have proof the Russian Federation was involved in the tragic crime.

Share

CommentComments

Events

FIVE TICKETS LEFT! The Women in Travel Awards kick off tonight

Tonight’s the night, folks! Get your frocks out, strap on your dancing shoes and get ready to celebrate all the great women in our industry.

Share

CommentComments

Aviation

Air New Zealand CEO Christopher Luxon resigns

Christopher Luxon is stepping down from the top job at Air New Zealand amid reports he’s been called up to represent the All Blacks at the Rugby World Cup.

Share

CommentComments

Aviation

Boeing CEO admits “mistake” in handling of problematic 737 MAX aircraft

First an apology, now an admission. Boeing CEO Dennis Muilenburg has finally owned up to the manufacturer’s handling of the 737 MAX.

Share

CommentComments