Watch: Intrepid’s beautiful new campaign

Watch: Intrepid’s beautiful new campaign

We love a good campaign story, the videos are always awesome and we get to lust over amazing destinations while pretending we’re working.

So without any further ado, introducing Intrepid’s latest campaign, called ‘Be Intrepid’.

The Australian-owned, and world’s largest, adventure travel company says the long-term strategy of the campaign is to encourage people to be more open and curious about the world.

Intrepid group CEO James Thornton says the new campaign speaks to the company’s 30 year ethos of purpose beyond profit: “Be Intrepid is a brand platform that allows our company to talk to its purpose, values, and vision of changing the way people see the world on issues from animal welfare to child protection and gender equality.

Watch the clip here:

“We live in the era of Trump, BREXIT and debate over same-sex marriage. There’s a notable division between those who are small minded and live in fear, and those of us who are open, optimistic and inclusive. 

“Travel has the opportunity to create awareness, change perceptions and behaviours. Intrepid Travel has been doing this since inception but now it seems more important than ever,” Thornton added. 

The Intrepid Group, which also includes Peregrine Adventures, Urban Adventures, Geckos Adventures and Adventure Tours Australia, now employs 1800 staff in 30 countries.

The Group recently celebrated record growth, with revenue up by 17 per cent to $350 million in 2017.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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