WAS miles ahead in the GSA game

World Aviation Systems (WAS) is leading the pack in the GSA business with its transparent approach to the industry.

Or at least these are the sentiments of general manager James Vaile, who says the company’s business model focuses on being completely open with clients and consumers in their representation.

“What we’re finding is our competitor’s clients are coming to us, because they’re hearing what we’re doing,” Vailes told Travel Weekly recently.

“We’re keeping our gunpowder dry and doing the best job we can and being completely transparent.”

“Rather than go after competitor’s business, which we don’t do, we focus on doing things in a transparent way and delivering the best of breed for our existing and new businesses we win.”

“We focus on effectiveness of campaigns, presence in the market, competitor analysis and where the carrier is sitting in terms of market share,” Vaile added, emphasising that WAS rises above the “smoke and mirrors” that has previously been a part of the industry.

Currently, WAS is in negotiations with “a number of large clients”, and while Vaile couldn’t confirm who the carriers are or what region they operate in, some big announcements are certainly in the pipeline.

“Watch this space,” was all Vaile could tell us.

WAS’ latest win was with Virgin Atlantic, which marks nine markets the company has entered into in the Asia Pacific and South Pacific region.

And Vaile believes it is the clear and open method of business that has drawn so many clients to WAS.

Despite not having any on the ground bricks and mortar services in the Asian market, because of the shared service platform WAS uses, they are still able to provide representations in those markets.

The fact that there is demand for the company in the region, with carriers picking up on the way WAS does things, is indicative, Vaile says, of the company’s strength in the market.

The GM was also insistent that the business of GSAs would remain relevant and critical for the future of airlines.

“GSAs will continue to play a significant role in the travel industry in terms of distribution,” he told TW.

He went on to say that the role of company’s like WAS was important for airlines looking to cut costs and head into more efficient modes of operating.

“There’s a significant growth in this market,” Vaile said, highlighting that there was a global expansion in progress.

“We’re changing the landscape and the way the market operates.”

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

gsa james vaile WAS world aviation system