Hotels

Warwick Hotels & Resorts rebrand

Kate Webster

In a milestone beginning of a new era, Warwick International Hotels has rebranded with a new name, logo and plans for continued growth.

The company‐wide rebranding initiative includes a new corporate identity, a new logo and revised visual language, with the brand now named Warwick Hotels & Resorts.

The milestone heralds a new era in the history of the 35-year-old collection of distinct, upscale hotels and resorts known for quality, excellent locations and high level of standards and services.

The rebranding is designed to reflect Warwick Hotels & Resorts status as a major international hotel group and accentuates the company’s focus on both its city and resort hotels.

For the Asia‐Pacific region, Warwick Le Lagon in Vanuatu and Warwick Fiji will undergo rebranding. In addition to the name and logo change, the rebranding encompasses changes in staff uniforms, guest room collateral items, colour schemes, communication materials, staff training programs, facade and interior signage.

While the company’s name has changed, excellence in customer service has not, according to Dean Swaagman, Regional General Manager, Warwick Hotels & Resorts – Pacific.

“Our company is proud of the continued investment in the Pacific resorts, a collection of hotels that reflect the natural beauty and vibrancy of Fiji, Vanuatu and Bali. Our mission is to ensure the highest standard of satisfaction and quality for both our new and returning guests.

A focus on unrivalled facilities, well appointed rooms and the best of local, and international cuisines has seen our hotels become award–‐winning properties,” Swaagman added.

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