Get your dancing shoes ready, folks, W Hotels has announced the global rollout of WAKE UP CALL, the brand’s signature music festival series.
So if you love a good music festival AND travelling, you’re going to want to get in quick for this one.
The festival will be making three stops this year: W Hollywood (Sept 1-3); W Barcelona (Sept 21-23); and W Bali (Oct 4- 6).
The series combines the brand’s longstanding passion for music with its signature Whatever/Whenever philosophy, WAKE UP CALL takes the festival experience off the field and onto fabulous hotel grounds. No need to dust off the gumboots for this one.
The day begins and ends in luxe accommodations (that don’t require surge prices to get back to) and pools of mud are replaced by poolside performances. You won’t have to fight through endless seas of people to get Instaworthy views of the sea.
Think day beds, not day passes. This is a music festival we can really get behind.
Tickets are only available to members of Marriott International’s award-winning Starwood Preferred Guest (SPG) and Marriott Rewards loyalty program, but anybody is welcome to join the programs and book. Members can check in and then check out performances throughout the hotel – from WET deck parties to DJ masterclasses and live performances – by some of the hottest acts in music today including Phantogram, Charli XCX, Martin Solveig, Gorgon City, Sam Feldt and Angus & Julia Stone.
“Music is a universal language, one we have spoken since day one at W,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide.
“We’ve brought the Whatever/Whenever mentality to recording artists and guests for years – through concepts like our W Sound Suite recording studios and countless performances in W Living Rooms – all to bring people closer to the music they love. Now we are taking our groundbreaking WAKE UP CALL music festival around the world, disrupting the festival scene in ways that only a W hotel stay can.”
With a mix of big-name artists as well as new/next talent, WAKE UP CALL will include performances by:
Chromeo (DJ Set)
Dancing Pineapple Presents: Codeko, Papa Ya (DJ Set)
Christofi and Phil N Good
Boston Bun and special guest Pete Tong at W Barcelona
Angus & Julia Stone
Sam Feldt and Nightmares On Wax (DJ Set)
With more to be announced soon.
For more info, go here.