Technology

Vox Group expands global presence with acquisition of travel tech player

Vox Group has announced it has acquired cultural guiding provider Sycomore, as it looks to strengthen its multimedia product offering in the tourism industry.

Sycomore offers interactive guiding devices and audio-visual content, and has been serving cultural sightseeing needs for 30 years. Over this time, it has launched more than 2,000 projects in major museums and galleries around the world.

The company’s high-specification equipment is the mainstay of audio operations in world-renowned venues such as the Chateau of Versailles, Mont Saint Michel, the Chateau of Chenonceau, and the Palace of Venaria Reale.

Vox is a provider of audio-guiding equipment and digital destination applications to the travel industry, boasting 55 offices around the world and working with most of the big tour and cruise operators.

Its acquisition of Sycomore will now see the group meet the demands of over 5,500 business partners, providing 27 million audio tours annually.

Furthermore, the Sycomore acquisiton adds several high-profile locations to Vox’s already large global presence, including the new service desk at the Louvre in Paris.

Peter Smith, managing director of Vox for Australasia, said: “Sycomore offers an exciting opportunity for Vox Group to strengthen and expand its product offering in the tourism industry.

“With many high-profile clients and a unique range of services, Sycomore will help support Vox Group strategy in driving development and innovation in the audio and guiding market.”

Sycomore CEO Jean-Yves Boutisseau said: “This cooperation provides a major growth opportunity for both our businesses and an extended service offering for our clients.

“We will be best positioned to support them on their journey, as they move ever more towards digital solutions.”

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