Virgin Founder Richard Branson is following the footsteps of the late Hugh Hefner.
Not really, but I bet we’ve got your attention.
Branson has just announced the company’s next venture, ‘Virgin Voyages’, an adults-only cruise line set to launch in 2020.
At a ‘Ship Tease’ press event in Genoa Italy, Branson and Virgin Voyages Cheif Executive Tom McAlpin said the ship will be “adult by design” with a strict policy of no guests under the age of 18.
The move to create an adults-only ship was apparently driven by feedback from future sailors and travel professionals, who are looking for a more elevated and premium experience, with a few Virgin style surprises.
In a press release from Virgin, Branson said, “This is a very big day for Virgin Voyages, as an exciting new holiday option for travelers starts to get ship shape.”
“She will be the most recognizable ship sailing the seven seas, delivering an irresistible sailor experience. We’re also committed to making sure our crew are the happiest at sea and will be proud to sail with us.”
Virgin Voyages’ first fleet will be known as the “Lady Ships”, a play on the term ‘your ladyship’, giving a nod to Virgin’s British heritage.
The spirit of our ship will be represented by a topless mermaid design that will adorn the bow.
The mermaid is inspired by figureheads on historic vessels and was designed by London-based artist Toby Tinsley, who also designed the beautiful feminine motif on Virgin Galactic.
In the release, McAlpin added, “The entire ship will be built with an attention to detail, reflecting the craftsmanship and materiality inspired by super yachts.”
“Designed to feel more intimate and connected to the sea, 86 percent of all cabins will feature a sea terrace and 93 percent an ocean view.”
“Virgin Voyages is creating a sophisticated ship and a transformational experience that offers our sailors a place where rejuvenating day-life meets exciting nightlife and everything in between.”
Virgin Voyages first ship will arrive at PortMiami in 2020 for her inaugural sailing season where she will sail to the Caribbean hosting more than 2,700 sailors and 1,150 amazing crew from around the world.
The final announcement from Virgin Voyages is that it is now “open for business” at virginvoyages.com.
Future sailors and travel partners can place a $500 refundable deposit for access to an exclusive pre-sale before Virgin Voyages goes on general sale.