Airline Virgin Australia has confirmed it has awarded its media planning and buying account to PHD following a closed RFP.
PHD will work across Virgin’s offline, digital and performance media planning and buying.
The account was previously held by Dentsu Aegis Network’s Carat and Columbus. Virgin will work with both incumbents over the next three months on the transition.
A Virgin spokesperson said: “We have worked with Carat for eight years and Columbus for the last few years. We thank these agencies and their great people for their support and contribution to our business.”
“We have run a robust process, and thank all the participants for bringing such great thinking and passion to our business.
“We look forward to be working with PHD, as part of Omnicom Media Group, across the whole of our media planning and buying needs. We were impressed with their capabilities, tools and culture.”
The appointment comes not long after Tourism New Zealand chose Mindshare to handle its global media account, which is worth an estimated $35 million.