It’s time to say goodbye to Virgin America as a stand-alone brand.
As of next week, while you will still see the red and white tail flying through the American skies, the Virgin America brand will no longer exist.
In early January this year, Virgin America and Alaska Airlines began operating under a single operating certificate, after Alaska purchased the airline for $2 billion in 2016.
As of the 25th of April, instead of functioning as separate entities, all flights from both airlines will be operated by Alaska for the Federal Aviation Administration, reports The Points Guy.
On that date, Virgin America signage will be removed from 29 US airports, to be replaced by Alaska’s branding, and the two airlines websites, mobile apps and call centres will be transformed into one, according to Skift.
The next step will be the phasing out of the Virgin America liverly which could be happening as soon as January.
Alaska said it will keep some of the customer friendly touches Virgin is known for, such as the free entertainment and cabin lighting, plus the rollout of free wifi for its entire fleet by 2019 and an increased number of first-class seats.