Vienna amusingly roasts web reviews (and itself) in latest tourism campaign

Vienna amusingly roasts web reviews (and itself) in latest tourism campaign

The Vienna Tourist Board has unveiled its latest ad campaign that mocks the era of online reviews.

The tourism board took some of the worst online reviews of Vienna, such as “the lawn is a mess” and “the view is rubbish” and turned them into billboards and online ads.

While it might seem counterintuitive to highlight the apparent ‘worst’ aspects of the city, the tagline of the ads is ‘So who decides what you like?’, asking people to make up their own minds about the city.

Vienna tourism campaign [2]

Vienna tourism campaign [3]

Austria’s famed Leopold Museum also collaborated with Vienna’s tourism board, projecting bad ratings onto the side of the museum earlier this month.

“Paintings are disgusting” was amusingly displayed on the museum’s wall, with just a one star out of five.

Vienna tourism campaign [4]

Vienna Tourist Board managing director Norbert Kettner said: “In our current Vienna campaign, we take a humorous look at the notion that online ratings are not always the right path to take when it comes to looking for relaxation and moments of enjoyment.

“It is intended to make people sit up and think and trigger broader public discussion.”


This article originally appeared on Travel Weekly‘s sister publication, B&T.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]