Destinations

Victoria just overtook NSW as Australia’s top state for holidays

As the battle for hippest city rages on between Sydney and Melbourne, Victoria has managed a sneaky win over New South Wales.

Whatever, we’ll let them have this one while we recover from the whole deconstructed Vegemite on toast thing.

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Anyway…

Victoria has managed to beat New South Wales for the first time in a full calendar year, for intention to travel in the next 2 years, according to Roy Morgan’s Holiday Tracking Survey.

11.6 million Aussies reported in 2017 that they’d like to spend a holiday within Australia in the next 2 years, and 3,779,000 said they intended to take a holiday to Victoria in the next 2 years (up 55,000), beating New South Wales at 3,624,000 (down 274,000 from 2015).

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Source: Roy Morgan

Tasmania was the only state other than Victoria that experienced tourism growth on 2015 figures, up from 515,000 in 2015 to 542,000 in 2017.

Melbourne retained their spot as the capital city Aussies would most like to visit, a position the capital has now held for well over a decade.

In 2017, 1,558,000 Australians indicated they would like to visit Melbourne, up slightly from the 1,526,000 Australians who nominated Melbourne in 2015.

Sydney is comfortably in second position with 877,000 would-be visitors in 2017, down slightly from 913,000 in 2015, while Brisbane and Adelaide have increased in tourism intention over the last two years.

So, you know, at least we have that.

Source: Roy Morgan
Source: Roy Morgan

Looking at the longer term trends over a 10 year period, Roy Morgan found that Melbourne and Sydney have seen their popularity as potential holiday destinations rise among all age groups, with 25-34-year-olds nearly doubling from 2007 to 2017 to visit Melbourne and more than double the 65+ visiting Sydney in 2017.

Brisbane however has seen an overall decline in young people intending to visit in the next two years, down 42 per cent of 25-34-year-olds and 21 per cent of 14-24-year-olds.

It has however had an increase in ages 35+, with a minimum increase of 52 per cent.

Canberra had a surge in both young and old people intending to holiday, up 93 per cent of 14-24 year olds and 90 per cent of 65+, but 35-49 year olds were the only age group to decline over the 10 year trend by 14 per cent.

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