Uber has partnered up with the Queensland government to launch the world’s first rideshare submarine experience, scUber, to the Great Barrier Reef.
This once-in-a-lifetime experience will offer riders an unfiltered lens to Australia’s underwater icon.
For a limited time only, scUber riders will gain exclusive access to the world’s largest ecosystem, renowned as a biodiverse playground, rich in marine life and offering remarkable underwater experiences.
From 27 May, scUber will be available for a limited number of riders to request through the Uber app.
The scUber experience will cost $3,000 for two riders and includes: pickup from their location with the Uber app, a return scenic helicopter ride to either Heron Island (for riders requesting from Gladstone) or the Quicksilver Cruises pontoon off the coast of Port Douglas (for riders requesting from Cairns, Port Douglas and Palm Cove), a one-hour ride in a scUber submarine, and a return trip back to the riders’ original pickup address with Uber.
To celebrate the launch, Queensland and Uber are offering this scUber experience to one lucky winner and a friend from each of the following countries: Australia, the US, Canada, the UK, France, and New Zealand.
Tourism and Events Queensland CEO Leanne Coddington, said the state’s partnership with Uber will help put the spotlight back on the reef.
“In late 2018, consumer research identified that exploring the Great Barrier Reef in a submarine was the most desired future travel experience sought by visitors,” she said.
“scUber makes this wish a reality and reaffirms Queensland tourism’s commitment to providing locals and visitors alike with truly remarkable ways to explore nature’s wonderland.
“We’re thrilled to partner with Uber to showcase the beauty of the reef through this innovative experience.”
Susan Anderson, regional general manager of Uber for Australia and New Zealand, said: “Uber is committed to harnessing the power of technology for good. We are proud to partner with Queensland to help showcase the reef to the world with the launch of scUber.”
“We’re looking forward to seeing how visitors to the Great Barrier Reef embrace this new form of movement and become advocates of the reef for years to come.”
The launch of scUber also marks the beginning of Uber’s partnership with Citizens of the Great Barrier Reef.
The organisation is committed to engaging the world in the protection and conservation of the Great Barrier Reef and reefs all over the world, using tech, data and a collaborative approach to conservation.
Uber’s partnership with Citizens of the Great Barrier Reef will focus on supporting several initiatives, including their Reef Tracks program and the Great Reef Census through a financial and resource investment program.
The unique expansion into underwater ride sharing comes after reports that Ubers flying equivalent, Uber Air, could choose either Sydney or Melbourne as one of its trial cities.