Travellers Choice jumps on the expansion train

Travellers Choice has added two new member shareholders to its network, and this time they’re from all the way over in Western Australia.

The addition of the high-profile members come in the form of Kings Tours and Travel, a multi-outlet operation based in Perth, and James St Cruse & Travel, a regional agency from the state’s south west. It comes after the company recorded another yearly profit, hinting at more investments in the future.

Pictured above: Kings Tours and Travel owner Jenny Franceschi (left) with Travellers Choice General Manager – Sales, Nicola Strudwick.

Established in 1986, Kings Tours and Travel is recognised as a specialist in fully escorted holidays for the mature traveller. In addition the company is expanding its activities in the cruise and FIT sectors.

Owner Jenny Franceschi, whose father started Kings Tours and Travel, has overseen dramatic growth over the past few years. Along with an flagship store in the Perth suburb of West Leederville, the company recently added a second retail outlet, Northern Beaches Travel & Cruise, in the city’s north.

This month, a third retail store will open in WA’s second largest city, Mandurah, a popular retirement spot, located on the coast 75km south of Perth.

Franceschi said she was attracted to Travellers Choice because of the group’s continued investment in innovative marketing services, particularly in the digital arena.

“We want to forge a genuine partnership with a group that has the resources and expertise required to accelerate our expansion, and with Travellers Choice we are doing just that,” Franceschi said.

“One area in which the group’s knowledge and support is proving invaluable is digital marketing, where they are helping manage and amplify our presence online and through social media channels.

“That in turn is freeing up my team of specialist consultants to concentrate on what they do best – deliver an outstanding experience to our customers.”

James Street Cruise & Travel, located in Pinjarra, around 90km south of Perth, serves a expansive area in Western Australia’ south west that includes Narrogin, a large town in the state’s Wheatbelt region.

Owner Kylee Graham said she decided to join Travellers Choice because of its proven ability to help take independent travel agents to the next level.

“The hands-on support and guidance provided by my local business development manager, combined with the sophisticated marketing services I can now access, is already helping to elevate my business,” said Graham.

“As a regional agency, the networking opportunities that Travellers Choice provides are also of enormous benefit and I’m looking forward to attending my first national Shareholder’s Conference in November.”

Travellers Choice General Manager – Sales, Nicola Strudwick added the addition of both member shareholders further strengthens what is already an unrivalled retail travel network in Western Australia.

“It also highlights the fact that for established agents seeking growth, no network is better positioned than Travellers Choice to support and help realise that success,” she said.

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