Travel websites most popular in January

Tired businesswoman in the office

Australians had travel on the brain over the January holiday break, with a huge increase in visitors to online travel websites, according to Nielsen’s digital ratings for the month.

More Aussies visited cruise line websites – 20 per cent more in fact – than any other travel category throughout January 2017.

Princess Cruises led the cruising category of websites, reaching almost 600,000 readers (up 11 per cent from previous month), followed by Royal Caribbean Cruises, which reached 515,000, and P&O Cruises, nabbing 485,000 readers for the month, up 34 per cent.

Top 5 Cruise Line Websites Ranked By Total Unique Audience:

NameUnique Audience (000)MoM ( per cent) Increase
Princess Cruises58711 per cent
Royal Caribbean Cruises515-1 per cent
P&O Cruises48534 per cent

Audiences in search of hotel information also grew online by 19 per cent during January, with 7.5 million Aussies reading up on various hotels.

OTAs of Booking.com and Trivago took the leading spots, pipping Airbnb at the post, although the room sharing platform still managed to grow by 26 per cent in audience ratings.

Top 5 Hotel Information Websites Ranked By Total Unique Audience:

NameUnique Audience (000)MoM ( per cent) Increase
Booking.com3,04235 per cent
Trivago1,72695 per cent
Airbnb1,60126 per cent
Wotif.com1,4049 per cent
Hotels.com93244 per cent

In airlines, Qantas was the most popular website to visit, with four million readers in January, followed by its LCC airline Jetstar, up 10 per cent in readers to 2.1 million, followed by Virgin Australia and SkyScanner, with the latter growing a massive 46 per cent in audience over January.

Top 4 Airline Websites Ranked By Total Unique Audience:

NameUnique Audience (000)
Qantas4,000
Jetstar2,100
Virgin Australia2,000
SkyScanner1,400

 

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