Some of Western Australia’s best local produce and attractions have been broadcast across Australia this week on Network Ten’s MasterChef Australia.
The special ‘WA Week’ series, which kicked off on Sunday night with an episode filmed at Optus Stadium, also showcased Perth’s transformation, the state’s natural beauty and potential road trip routes to explore, with Perth city, the Swan Valley, the Margaret River region and Rottnest Island all featured.
From the Margaret River to the great Rottnest Island, @WestAustralia week will have our contestants on the culinary journey of a lifetime! 🙌 7.30 tonight on @Channel10AU #MasterChefAU pic.twitter.com/k75gmAxf6T
— #MasterChefAU (@masterchefau) July 6, 2019
— #MasterChefAU (@masterchefau) July 7, 2019
— #MasterChefAU (@masterchefau) July 9, 2019
Alongside this, Tourism WA has launched a domestic ‘Create Your Own Gourmet Escape in WA’ marketing campaign, which runs until the end of September 2019 and features MasterChef Australia judge George Calombaris.
The campaign partners with Jetstar and as well as Helloworld Travel to target the east coast market and encourage them to holiday in WA, with the Swan Valley, Perth and Margaret River all highlighted.
Travel packages with Jetstar are allowing visitors from the east coast to fly to Perth from $145 one-way on selected travel dates.
Helloworld Travel is offering ‘WA Foodie’ holiday exclusives starting from $399 per person, where visitors can choose from a range of gourmet packages such as a Perth foodie experience, a Margaret River food and wine escape, and a deal that includes tickets to one of this year’s Western Australia Gourmet Escape events.