Tourism

Tourism Noosa busted for beefing up numbers

Hannah Edensor

Tourism Noosa is in the bad books this week, after reports its fudged its visitor statistics to outshine rivals.

According to news.com.au, the tourism body was desperate to beat other holiday destinations in Queensland, and so pumped up the iconic town’s domestic and international visitor numbers, but it hasn’t gotten away with it.

Industry leaders have called for transparency amid revelations, with Tourism Noosa recently publicising visitor growth beyond most other regions, including the Gold Coast and the rest of the Sunshine Coast.

But tourism chiefs aren’t buying it, saying Noosa has been including areas outside its boundaries.

Per news.com.au, a Tourism Research Australia (TRA) review found the town was adding visitor data from tourism hotspots in the neighbouring Sunshine Coast Council.

When questioned last week, a Tourism Noosa spokesperson admitted to including Coolum and Eumundi figures, claiming those areas were previously under its umbrella, but said it ended the practice in March. Awkward!

The discovery has now put the destination on the spot, suggesting that while Noosa has been touting its own horn, it might have been beefing up numbers to claim the title as the state’s leading growth market.

Claims that international spending in the town soared to $142.3 million in the year to March – more than doubling from $69.4 million in 2013 – are now being rubbished as unreliable and unrealistic.

The latest international figures reveal a 10% drop in visitors to Noosa, quite the opposite of its own reports, offset by a 50% rise in tourists to Noosaville in 2014-15, equating to a 18.8% overall ­increase.

Frustrated tourism chiefs called on Noosa to come clean and work with other regions rather than make negative comparisons.

Sunshine Coast Destination boss Simon Ambrose said he was concerned his northern neighbour’s assertions were misleading, according to news.com.au.

“We are also concerned, when they make negative comments about the rest of the Sunshine Coast, because we should all be in this together,” Ambrose said.

“We are doing a great job with our partners in Gympie and the Fraser Coast promoting the whole region.”

A Tourism Noosa spokesperson said the body was ­“reporting on facts and data that is accessed directly from the TRA database via an economic consultant, EMDA, and growth data is consistent with figures provided directly by TRA.”

Image: Youtube

SEE WHAT PEOPLE ARE SAYING

One response to “Tourism Noosa busted for beefing up numbers”

Leave a Reply

You must be logged in to post a comment.

Hotels

Hotel review: Hoshinoya Tokyo

by Harriet Morris

Hoshinoya Tokyo is an ode to ancient Japan located in the heart of its most modern city. Here’s our verdict.

Share

CommentComments

Hotels

All the winners from the 2019 AHA National Awards for Excellence

Australia’s very best of the hospitality sector have been crowned. Find out who can now claim bragging rights here.

Share

CommentComments

Aviation

Qantas boss tops list of Australia’s highest-paid CEOs

by Christian Fleetwood

Do you hate reading about industry CEOs with huge pay packets? Well, it might be best to skip this story.

Share

CommentComments

Aviation

Aviation Wrap: Emirates celebrates loyalty landmark, Tigerair re-invents digital experience + MORE!

Meanwhile, Travel Weekly’s paper plane competition is off to a bad start, after our editor used up all the spare paper to make a sailboat instead.

Share

CommentComments

Cruise

Sydney’s third cruise terminal one step closer

Calling all cruise industry personnel: the NSW government wants YOU to provide input on the next steps for a potential terminal in Port Botany.

Share

CommentComments

Travel Agents

Helloworld set for strong earnings growth in FY20

by Huntley Mitchell

If things turn out the way Helloworld expects in FY20, the company could be upgrading its office pens from Bic to Parker.

Share

CommentComments

Travel Agents

Travel agent charged for cheating airline out of $2.55m in rewards points

A man once revered as someone who can “get you anywhere, anyhow” has had his secrets revealed, and one airline is not impressed.

Share

CommentComments

Destinations

Hawai‘i Tourism Oceania promotes romantic getaways in new digital campaign

Could you hear the JPY hit “Love Is In The Air” being blasted from HTO’s Sydney office this morning? Discover the cause here.

Share

CommentComments

Technology

OPINION: Travelport’s MD on how to convert OTA browsers into bookings

by Scott Barber

Do you work for an OTA and are tired of time-wasters? Travelport’s Scott Barber has penned this handy piece on how to turn pesky browsers into buyers.

Share

CommentComments

Cruise

AUSSIE FIRST: Regent Seven Seas partners with Cruiseco on new luxe offering

Regent’s new Concierge Collection partners luxury cruises with once-in-a-lifetime experiences to give your clients the ultimate plush travel experience.

Share

CommentComments

Aviation

Aussie airports accuse airlines of squeezing capacity and arcing airfares

by Christian Fleetwood

Qantas and Virgin Australia are among the airlines being called on to increase capacity and provide more competitive discount airfares for travellers.

Share

CommentComments

Destinations

Japanese city urged to bolster beer supply ahead of Rugby World Cup

by Christian Fleetwood

Japanese locals are worried Oita could run out of one key commodity during the Rugby World Cup, and it rhymes with “cheers”.

Share

CommentComments